Open to opportunities

Mari Grigoryan

@marigrigoryan

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Dynamic marketing executive with over 17 years of experience.

Armenia

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What I'm looking for

I am looking for a role that fosters innovation, encourages collaboration, and offers opportunities for professional growth.

I am a dynamic marketing executive with over 17 years of experience in digital marketing, product management, and data analytics. Currently, I serve as the Chief Marketing Officer at Flutter International, where I lead digital transformation initiatives and performance marketing campaigns, achieving a remarkable 50% increase in customer acquisition. My expertise lies in developing data-driven marketing plans that leverage analytics and segmentation to enhance engagement and conversion rates.

Throughout my career, I have successfully launched Armenia’s first online supermarket, SAS.am, which resulted in a 40% increase in sales within the first year. I have a proven track record of orchestrating high-impact marketing strategies across various industries, including gaming, retail, and technology. My ability to manage cross-functional teams and define KPIs has enabled me to optimize user journeys and drive brand positioning effectively.

With a strong foundation in performance marketing and a passion for high-impact campaigns, I continuously seek to enhance customer retention and loyalty through innovative strategies. I am committed to leveraging my skills in leadership, strategic thinking, and data-driven decision-making to contribute to the success of forward-thinking organizations.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Flutter International

Sep 2017 - Present (7 years 10 months)

Led digital transformation, scaling performance marketing campaigns (Google Ads, Meta, YouTube) with a 50% increase in customer acquisition. Developed data-driven marketing plans using analytics, segmentation, and targeted messaging to boost engagement and conversion rates. Optimized user journeys with AI-driven personalization, achieving a 30% uplift in conversion rates.

Google Ads YouTube Performance Marketing Digital Transformation Data Analytics CRM Email Marketing AI Google Analytics Tableau Partnership Marketing Influencer Marketing

Head of Digital Marketing & Communications

Grigoryan SAS Group

Dec 2009 - Present (15 years 7 months)

Launched Armenia’s first online supermarket, SAS.am, leading digital strategy and e-commerce operations, which resulted in a 40% increase in sales within the first year. Developed and executed multi-channel marketing strategies across social media, SEO, and PPC, achieving a significant boost in brand visibility and customer engagement. Built and optimized the website UX/UI using customer feedback

PR Digital Strategy Multi channel Marketing Social Media SEO PPC UI Data Analytics

Marketing Coordinator

Marriott International

Jun 2007 - Present (18 years 1 month)

Crafted and managed the digital budget for engaging online content on the website and various social media platforms. Developed promotional campaigns, analyzing market trends.

Content Social Media Campaigns Market Analysis

Education

Degrees, certifications, and relevant coursework

American University in Armenia

EPIC Certificate, Entrepreneurship and Innovation in Start-up

Completed a certificate program focusing on entrepreneurship and innovation within start-up environments. Gained practical knowledge and skills essential for launching and growing new ventures.

Slavonic University

MBA, Business Administration with emphasis on Marketing Management

Obtained a Master of Business Administration degree with a specialization in Marketing Management. Focused on strategic business principles and advanced marketing techniques.

Linguistic University

Bachelor of Arts and Sciences, Translation of English and French Languages

Earned a Bachelor of Arts and Sciences degree with a focus on translation. Developed proficiency in English and French languages for professional translation.