Sophie User

I've supported app growth at Appvertiser AI by improving app visibility and conversion through ASO, setting up analytics, tracking performance metrics, and helping manage Apple Ads, Google Ads, Meta Ads, and TikTok Ads campaigns.

Through marketing projects at the French University in Armenia, I've developed a marketing mix strategy for Ameria Bank's MyAmeria App, planned a digital recruitment campaign for Holiday Inn Yerevan, and conducted market research on fixed-line internet services for Team Telecom Armenia.

I've also designed a content marketing strategy for Finny's new fruit and berry flavors and developed merchandising standards for Procter & Gamble products through in-store campaign analysis and retail benchmarking.

I'm motivated to keep developing practical and strategic marketing skills across market research, digital marketing, content development, analytics, and integrated communication.