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mahdi goodarzi

@mahdigoodarzi

Data-driven marketing leader specializing in fintech e-commerce growth, organic acquisition, and multi-channel optimization.

Armenia

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What I'm looking for

I’m looking for a fintech or e-commerce role where I can lead data-driven, multi-channel growth, own performance KPIs (CAC/ROI/CPA), and collaborate closely with analytics and sales to scale acquisition, conversion, and retention.

I’m a digital marketing and marketing leader with 8+ years in loyalty marketing and over 10 years of experience driving measurable growth across acquisition, conversion, and retention. I’m known for perseverance, innovative problem-solving, and direct involvement in team projects.

As Head of Marketing Middle East Division (January 2023–October 2025), I directed marketing initiatives for the region, led team collaboration with analytics and sales, and delivered an 80% increase in organic search traffic and a doubling of client registrations. I also increased webinar participation by 200% through tighter cross-team alignment and targeted campaign execution.

Earlier, as Chief Marketing Officer at Watchonline (July 2021–January 2023), I built and implemented Google Ads strategy, boosting customer acquisitions by 45% while reducing CAC by 23%. I optimized monthly spend to improve CAC and ROI, achieving a 65% decrease in CPA and a 35% increase in active website users, and delivered multi-channel plans that increased leads and conversions by 25% within one year.

Experience

Work history, roles, and key accomplishments

Chief Marketing Officer

Watchonline

Jul 2021 - Jan 2023 (1 year 6 months)

Spearheaded a Google Ads strategy that boosted customer acquisitions by 45% while reducing CAC by 23%. Optimized channel spend to cut CPA by 65% and increase active website users by 35%, improving leads and conversions by 25% within one year.

Google Ads Customer Acquisition CPA Optimization Multi channel Marketing Lead Generation Conversion Rate Optimization

Chief Marketing Officer

Webchare Co

Jun 2018 - Jul 2021 (3 years 1 month)

Rebuilt the digital marketing team, hiring 10 employees, and redesigned and priced 13 digital marketing products. Led multi-channel campaigns across Google 360 ads, email, social, SEO, SEM, SMS, and affiliate marketing for 32 clients, monitoring KPIs and optimizing performance against targets.

Email Marketing Social Media Marketing SEO SEM SMS Marketing Affiliate Marketing KPI Tracking

Digital Marketing Manager

Fanzi Technology Exchange Network

Jan 2019 - Jan 2021 (2 years)

Created digital marketing mixes and action plans for 15 knowledge base companies and managed digital transformation for the network. Improved retargeting ad conversion rates by 50% in 6 months and designed SEO/CRO for fanzitt.com while implementing email automation for retention and newsletters.

Digital Marketing Strategy Retargeting Conversion Rate Optimization (CRO)SEO Email Automation Website Optimization Social Media Marketing Digital Transformation