Melanya Kirakosyan
@melanyakirakosyan
Digital Marketing Specialist leveraging SEO, paid media, and AI tools to drive growth across B2B and B2C.
ArmeniaWhat I'm looking for
I’m a Digital Marketing Specialist with 5+ years of experience driving business growth through SEO, paid advertising, email marketing, content strategy, and marketing analytics. I plan and execute multi-channel campaigns, optimize performance for ROI, and collaborate with cross-functional teams in international B2B & B2C environments.
At Axiom Print Inc, I led multi-channel marketing campaigns across SEO, paid advertising, email marketing, and social media—improving website traffic by 40% year-over-year and supporting 10+ campaigns that increased online sales by 20%. I also use AI tools for content ideation, research, and marketing workflow efficiency, and I’m currently on a planned maternity leave while continuing professional development.
Experience
Work history, roles, and key accomplishments
Marketing Team Lead
Axiom Print Inc
Jan 2023 - Jan 2025 (2 years)
Led multi-channel digital marketing campaigns across SEO, paid advertising, email marketing, and social media. Managed budgets and optimized performance, increasing website traffic by 40% year-over-year and contributing to 10+ campaigns that drove a 20% increase in online sales.
Marketing Associate
Axiom Print Inc
Jan 2021 - Jan 2023 (2 years)
Executed digital marketing campaigns across Google Ads, email marketing, and social media. Increased engagement by 25%, produced newsletters and website/social content, and improved email open rates to an average of 38%.
Marketing Leading Specialist
ITEQ LLC
Nov 2018 - Sep 2021 (2 years 10 months)
Developed and executed international communication and marketing strategies aligned with corporate objectives. Managed production of multilingual marketing materials (brochures, websites, and videos) and supported email campaigns that increased qualified leads by 15%.
Education
Degrees, certifications, and relevant coursework
IU International University of Applied Sciences
Master of Arts, Marketing Management
Completed an M.A. in Marketing Management at IU International University of Applied Sciences.
Yerevan State University
Bachelor of Arts, Cross-Cultural Communication
Completed a B.A. in Cross-Cultural Communication at Yerevan State University.
Availability
Location
ArmeniaAuthorized to work in
Job categories
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