Open to opportunities

Grigor Hakobyan

@grigorhakobyan1

Message

I drive digital growth through performance marketing, analytics, SEO, and acquisition.

Armenia

Message

What I'm looking for

I'm looking to lead digital growth across performance marketing, SEO, analytics, CRM, and mobile acquisition, partnering with product and executive teams to scale efficient multi-channel campaigns and deliver measurable revenue growth.

I've led digital growth at EasyPay, Definme, Maskex Global, and AAB Construction, scaling user acquisition, launching a digital wallet and corporate website, and improving marketing efficiency across fintech, iGaming, Web3, and construction. At EasyPay, I increased monthly active users and digital transaction volume by 30% year over year through advertising optimization and lifecycle marketing.

I build and lead multi-channel teams across paid media, SEO, CRM, analytics, and mobile app marketing. My work has reduced CPA by 22%, cut underperforming ad spend by 20%, increased web-to-app conversion by 35%, and generated 200+ sales-qualified leads that converted into 30 B2B clients.

Experience

Work history, roles, and key accomplishments

Current

Head of Digital Marketing Department

Current

EasyPay LLC

Apr 2025 - Present (1 year 4 months)

Manage global digital marketing operations, optimizing investment across paid media, SEO, CRM, and organic channels. Lead a team of 4 marketing specialists and coordinate with 6 external agencies to execute integrated multi-channel campaigns.

Digital Marketing Strategy Performance Marketing Paid Media SEO CRM Team Leadership Budget Management Marketing Analytics Server Side Tracking Technical SEO

Performance Marketing Manager

EasyPay LLC

Sep 2023 - Apr 2025 (1 year 7 months)

Managed paid campaigns across Google, Meta, and premium mobile ad networks with a monthly ad spend of $30K-40K. Built and scaled over 15 simultaneous campaigns, and set up mobile app tracking through AppsFlyer and Firebase.

Google Ads Meta Ads Appsflyer Firebase A B Testing Campaign Management Budget Management Conversion Rate Optimization

Head of Digital Marketing Department

Definme

Jul 2022 - Sep 2023 (1 year 2 months)

Built the marketing department from scratch, hiring and guiding a core team. Designed and built the corporate website, and generated over 200 sales-qualified leads that converted into 30 closed B2B clients.

Team Building SEO PPC LinkedIn Ads Lead Generation GA4 HubSpot Budget Management Web Development

Part-time Consultant Digital marketing and SEO Manager

AAB Construction

Mar 2022 - Aug 2023 (1 year 5 months)

Designed and built the company website from scratch, scaling organic web traffic by 45% within the first 6 months. Managed end-to-end SEO strategy and oversaw all social media channels.

SEO Technical SEO Social Media Management Google Analytics Content Strategy Web Development

Digital Marketing Manager

EasyPay LLC

Dec 2021 - Aug 2022 (8 months)

Managed performance marketing stack and implemented Branch.io tracking and attribution system. Boosted mobile app user retention by 20% and maximized campaign ROI.

Google Ads Meta Ads Firebase Google Analytics Mobile App Marketing Conversion Rate Optimization

Senior Digital Marketing Manager

Maskex Global

Dec 2021 - Jul 2022 (7 months)

Designed and executed a high-impact SEO strategy, driving organic domain authority from 10 to 50. Scaled multi-regional paid acquisition across Europe, SEA, and MENA using various ad platforms.

SEO Google Ads Meta Ads Programmatic Advertising Team Leadership Budget Management