Open to opportunities

Naira Sarkisyan

@nairasarkisyan

Message

Marketing leader driving brand growth, strategy, and high-impact market launches.

Armenia

Message

What I'm looking for

I seek senior marketing roles where I can lead brand strategy, manage cross-functional teams, drive market entry and measurable growth in a collaborative, data-driven culture.

I am a marketing leader with extensive experience building brands, creating go-to-market strategies, and managing cross-functional teams across FMCG, gaming, and digital platforms.

I've led marketing initiatives at multinational and regional organisations, managing budgets, partnerships, and launches while ensuring brand equity and measurable ROI.

My recent roles include Chief Marketing Officer for a web platform (NDA) and Supervisor, Portfolio and Consumer Value at Philip Morris Armenia, where I shaped portfolio plans, commercial strategies, and team collaboration.

I combine analytical tools (Google Analytics, Tableau), product and campaign execution experience, and multilingual communication (Armenian, Russian, English) to drive market entry and sustained growth.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

NDA Web Platform

Jan 2025 - Present (9 months)

Established brand and led market entry in Kazakhstan, defined marketing strategy and media plans, set up strategic partnerships, and managed marketing budget and team.

Brand Strategy Media Planning Partnership Development Budget Management Team Leadership Marketing Strategy KPI Tracking

Supervisor Portfolio and Consumer Value

Philip Morris Armenia

Jan 2024 - Jan 2025 (1 year)

Contributed to brand portfolio and marketing strategy development, prepared commercial plans for product, packaging and pricing, tracked marketing initiatives to commercialization, and managed marketing spend and team collaboration.

Brand Management Portfolio Strategy Commercial Plans Market Analysis Cross Functional Collaboration Campaign Management ROI Analysis

Marketing Manager, Gaming

Adjarabet

Jan 2018 - Jan 2024 (6 years)

Developed and executed product marketing and acquisition/retention campaigns in coordination with Development, CRM and CS teams, conducted competitive analysis, and managed marketing budgets and agency performance against KPIs.

Product Marketing Retention Competitive Analysis Agency Management KPIs

Marketing Officer

Wedzig

Jan 2017 - Jan 2018 (1 year)

Developed and managed the marketing plan and budget for an online marketplace, conducted market and competitive analysis, and led the core marketing team and interns to meet KPIs.

Marketing Strategy Budgeting Market Research Competitive Analysis Team Leadership KPIs Campaign Execution

Marketing and Operations Specialist

The Coca-Cola Company

Jan 2014 - Jan 2017 (3 years)

Led country initiatives for portfolio brands, protected trademarks, executed online and offline marketing projects within budget, conducted FMCG competitive research, and managed CSR projects and stakeholder communications.

Operations Management Brand Protection Campaign Execution Competitive Research CSR Stakeholder Management