At VK, I delivered 129% of the annual revenue target across a 9-product B2B SaaS portfolio while meeting profitability goals. I also exceeded the new-customer target in Kazakhstan by 39% through international GTM expansion.
For VK WorkSpace SuperApp, I defined positioning, messaging, and GTM strategy and executed launch and adoption initiatives that generated 10K+ incremental downloads.
At Tele2, I led GTM and growth for digital products, scaling new-customer acquisition 62x. I reduced CPA by 50% and generated $330K+ in cost savings through marketing investment optimization and Big Data segmentation.
At Sberbank, I relaunched the referral program and acquired 1000+ new active customers. I also optimized acquisition and anti-fraud mechanics, protecting 10%+ of channel spend and generating $110K+ in savings.
