At COMC, I own digital marketing operations across automation, analytics, audience segmentation, campaign measurement, and data quality. I built end-to-end conversion tracking with GA4, GTM, Meta, and apps, adding seven events and parameters to improve attribution and reporting.
I manage in-house Meta acquisition and re-engagement campaigns, reducing cost per result by 40% while increasing reach by 38% and impressions by 60%. I also designed and launched more than 40 Klaviyo automation flows, contributing to subscriber growth and stronger email engagement.
At the National Association of Insurance and Financial Advisors (NAIFA), I owned HubSpot CRM and Marketing Hub operations across Marketing and Sales. I built lead-management, nurture, and Marketing-to-Sales workflows from scratch, contributing to approximately 10% membership growth.
My earlier work spans B2C and B2B marketing at Home and Camp LTD, Alfa Alfa Energy S.A. (ESHA), and Newsphone Hellas S.A. (vrisko.gr). I’ve managed digital campaigns, website and SEO optimization, CRM segmentation, and automated customer journeys, bringing a data-driven approach grounded in my B.S. in Mathematics.
