At HSO, I served as operational lead for enterprise marketing technology infrastructure, standardizing campaign taxonomies, form architectures, lead routing, and data hygiene across multi-solution campaigns.
I authored lead management playbooks, technical SOPs, and QA checklists with Sales and RevOps, refining lead scoring, inbound routing, and handoff SLAs.
I implemented Copilot, ChatGPT, Claude, and Gemini workflows to automate data normalization, content optimization, and technical documentation. I also built and maintained real-time PowerBI and GA4 reporting suites for campaign health, MQL velocity, and pipeline ROI.
At Cambria, I established campaign intake frameworks and production timelines using Workfront and Jira. Earlier, at IC System, I managed event operations and lead capture workflows and executed strategies that expanded pipeline generation by 180%.
