Abdullah Abdurrahman
@ola
Marketing & automation specialist building AI workflows to drive measurable revenue.
What I'm looking for
I’m a marketing and automation specialist with 5+ years designing and executing campaigns, building AI-powered workflows, and connecting marketing execution to measurable revenue outcomes across ecommerce, B2B, and SaaS. I’m comfortable going end-to-end—from strategy with leadership to hands-on campaign execution and optimization.
In my current role as Marketing & Automation Lead, I build AI-powered workflow automation in n8n using the Claude API and Apify to automate campaign reporting, content generation, lead enrichment, and CRM data management. This reduced manual workload and helped clients iterate faster across accounts.
I also manage and scale paid media across Meta, Google, and YouTube—owning daily budget decisions, creative testing, audience segmentation, and bid strategy to protect ROAS while scaling spend. I’ve achieved a 39% increase in conversion rate within 42 days through funnel restructuring and systematic A/B testing.
Before that, I worked as a Performance Marketing Analyst across ecommerce brands, rebuilding attribution with GA4 and connecting paid data to CRM stages for accurate channel-level ROI reporting. I contributed to a 33% conversion uplift in 16 weeks by improving segmentation, automating lead nurture sequences, and producing weekly performance insights that directly influenced budget allocation decisions.
Experience
Work history, roles, and key accomplishments
Marketing & Automation Lead
Success Digitals
Jun 2024 - Present (1 year 11 months)
Built AI-powered automation workflows in n8n using Claude API and Apify to automate campaign reporting, content generation, lead enrichment, and CRM data management, reducing manual workload and speeding iteration. Managed Meta, Google, and YouTube paid media and increased conversion rate 39% in 42 days through funnel restructuring and systematic A/B testing.
Performance Marketing Analyst
Cesar Marketing
Mar 2022 - Jun 2024 (2 years 3 months)
Executed integrated marketing campaigns across email, paid social, and organic channels for multiple ecommerce brands, optimizing against ROAS and conversion targets. Rebuilt attribution with GA4 conversion tracking and connected paid data to CRM stages, contributing to a 33% conversion uplift in 16 weeks via audience segmentation, A/B testing, and automated lead nurture sequences.
Paid Media & Digital Specialist
Orphic Neural
Apr 2021 - May 2022 (1 year 1 month)
Managed Meta and Google paid campaigns end-to-end, reducing cost per lead to $0.60 through iterative audience testing, bid optimization, and AI-assisted creative development. Built paid-to-CRM funnel paths using email/SMS sequences and produced brand-consistent, conversion-focused landing pages and ad/email copy using AI drafting tools.
Education
Degrees, certifications, and relevant coursework
HubSpot Academy
HubSpot Marketing Automation Certification, Marketing Automation
Completed the HubSpot Marketing Automation Certification with HubSpot Academy in 2026.
HubSpot Academy
HubSpot Revenue Operations Certification, Revenue Operations
Completed the HubSpot Revenue Operations Certification with HubSpot Academy in 2026.
Al-Hikmah University
Bachelor's Degree, Social Science Education
Earned a Bachelor's degree in Social Science Education from Al-Hikmah University in 2024.
IMA Academy, Abuja
Digital Marketing Professional Training, Digital Marketing
Completed Digital Marketing Professional Training at IMA Academy in Abuja in 2021.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
portfolio.successdigitals.bizSocial media
Job categories
Skills
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