At Xylem, I managed and optimized marketing automation platforms and workflows to support lead generation and customer engagement. I created and sent 1,145+ marketing emails while maintaining a 95% delivery rate per send.
I developed, launched, and tracked three multi-stream nurture programs supporting the team’s ABM strategy. I also configured the Marketo and Cvent integration to sync event attendee data into the marketing automation platform.
At Inmar, I managed a multi-channel reactivation program and built and tested 125+ dynamic marketing emails in SFMC. At Finastra, I built, tested, and executed 200+ marketing automation campaigns and configured webinar integrations with Marketo.
At GE Healthcare, I rebuilt 50+ marketing programs in the UAT instance to support migration testing. Earlier, at Fleetmatics, I cold-called prospects and sold appointments as a Business Development Representative.
