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Mark Saccaro

@marksaccaro

Marketing operations manager at Hyland Software who managed global marketing technology and developed campaign reporting frameworks.

United States

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At Hyland Software, I owned the global marketing technology portfolio, from vendor evaluation and implementation to system integration and budget management. I also developed reporting frameworks for campaign performance, KPIs, and market trends.

At Lexmark Enterprise Software, I worked across marketing technology and analytics, using Salesforce.com, Eloqua, and SQL to derive marketing and pipeline insights. I also supported GDPR and CCPA compliance and established accurate reporting between sales and marketing.

Experience

Work history, roles, and key accomplishments

Manager of Global Marketing

Hyland Software

May 2017 - Apr 2023 (5 years 11 months)

Owned the global marketing technology portfolio, leading vendor evaluation, solution implementation, system integration, and budget management. Collaborated cross-functionally with IT, Sales Operations, and business stakeholders to align technology investments with go-to-market strategy.

Martech Vendor Evaluation System Integration Budget Management Salesforce HubSpot Eloqua Marketing Cloud Workfront Tableau Trello Smartsheet GDPR CCPA Reporting KPI Tracking

Manager of Marketing Technology & Analytics

Lexmark Enterprise Software

Oct 2014 - May 2017 (2 years 7 months)

Functioned as the key business analyst for a marketing organization, leading data integrity initiatives and representing the organization's interests. Leveraged Salesforce.com, Eloqua, and SQL to derive marketing and pipeline activity insights.

Salesforce Eloqua SQL GDPR CCPA Data Integrity Business Analysis Reporting Stakeholder Management

Manager of Direct Marketing

Lexmark Enterprise Software

Mar 2009 - Oct 2014 (5 years 7 months)

Oversaw two domestic and one international direct marketing team of 30+ members directing qualified pipeline development for a global sales team. Established and managed a comprehensive reporting structure and spearheaded marketing automation initiatives.

Direct Marketing Team Management Marketing Automation Salesforce Eloqua Reporting Email Marketing Event Marketing

Direct Marketing Team Lead

Perceptive Software

Mar 2008 - Mar 2009 (1 year)

Created and implemented direct marketing strategies to generate leads and drive sales. Led a team of 15+ direct marketing professionals and analyzed campaign performance to optimize future initiatives.

Direct Marketing Lead Generation Campaign Management Budget Management ROI Analysis Email Marketing Social Media Telemarketing

Business Development Associate

Perceptive Software

Oct 2007 - Mar 2008 (5 months)

Identified and researched potential clients through online research, networking events, and cold calling to generate leads. Supported the sales team in developing and executing sales strategies and conducted market research.

Lead Generation Cold Calling Market Research Sales Support Proposal Preparation Contract Negotiation