At Blueprint Test Preparation, I directed marketing operations, paid media, and lifecycle marketing. I launched new Cart and Order objects in HubSpot and implemented Sales Hub workflows and reporting to improve CRM data quality and track lead conversion.
I also rebuilt email sender reputation by restructuring content, send schedules, and audience targeting, increasing open rates from 3% to 15%+. I hired and led a six-person team while overseeing a $7M+ annual budget.
At INE, I consolidated a fragmented MarTech stack into HubSpot, saving $120K+ annually and creating a single source of truth for contact and campaign data. I also implemented measurement and reporting improvements across the marketing stack.
Earlier, at Noodle Partners, I established infrastructure and reporting for an internal marketing agency, including tracking across 30+ client sites. At ROI Revolution, I managed paid search and other advertising campaigns, analyzing performance and building Excel tools for projections and workflow improvements.
