I’m a marketing strategy and operations professional with 10+ years of experience across marketing, CRM, digital campaigns, automation, and process improvement. Most recently, I served as Director of Marketing at a national B2B corporate events and team-building company, where I led marketing initiatives and managed the systems and processes that supported customer engagement, sales, and business growth.
Over six years as Director of Marketing, I developed deep expertise in Salesforce Sales Cloud and Marketing Cloud Account Engagement (Pardot), managing CRM processes, audience segmentation, automated campaigns, reporting, and integrations. I built targeted re-engagement and customer rebooking journeys and helped improve email performance, contributing to a 50% year-over-year increase in open rates and a 3x increase in click-through and click-to-open rates.
I also enjoy identifying opportunities to improve workflow efficiency through technology. I implemented and managed Salesforce-integrated document automation using S-Docs and built a Salesforce Screen Flow to streamline the proposal-to-contract process, supporting more than 3,500 proposals and 500 contracts annually. My approach combines strategic thinking with hands-on execution, technical problem-solving, and a focus on creating scalable, user-friendly processes.
I’m particularly interested in roles at the intersection of marketing operations, lifecycle and CRM marketing, marketing technology, and revenue operations. I enjoy learning new platforms, translating business needs into practical solutions, using data to guide decisions, and collaborating across teams to improve customer experiences and operational effectiveness. I’m a self-directed learner who is comfortable navigating complex systems, troubleshooting challenges, and finding ways to work smarter.
I’m looking for an opportunity to bring my marketing expertise, systems ownership, and process improvement experience to a collaborative organization that values innovation, continuous improvement, and meaningful results.
