Open to opportunities

Maria Clara Rodríguez Silva

@mariaclararodrguezsi

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Product marketing and brand strategy leader driving GTM growth.

Colombia

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What I'm looking for

I’m looking for a role where I can own product life-cycle go-to-market strategy, drive brand positioning with human storytelling, and combine digital performance (SEO/SEM, analytics, CRM) with high-impact events and stakeholder partnerships.

I’m an organizational communicator with over six years of experience spearheading marketing and communication strategies across Latin America, specializing in the product life cycle from launch to growth and brand positioning for both B2B and B2C audiences. I lead product marketing and digital go-to-market work using compelling narratives, with a strong track record in results-driven execution.

I coordinate over 30 high-impact events annually, manage Native budgets exceeding $50,000 USD, and lead multidisciplinary teams across the region. I also build regional brand/product positioning, orchestrate multichannel communication for adoption, and translate insights into decisions using SEO/SEM, Google Analytics, and CRM-driven customer experience—while managing public relations, partnerships, and reputation with a human-storytelling approach.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Communications Coordinator

Current

Bionexo

Jun 2023 - Present (3 years)

Spearheaded Latin America brand and product positioning for Bionexo, translating value into customer-focused narratives and supporting new technology solution launches. Managed regional budgets over $50,000 USD and led 30+ annual events, coordinating multidisciplinary teams and multichannel GTM campaigns to drive adoption.

Brand and Product Positioning Go To Market (GTM)SEO SEM Multichannel Campaign Management Budget Management Event Management Public Relations

Marketing and Communications Coordinator

Atrevia

May 2022 - Jun 2023 (1 year 1 month)

Developed brand and product communication strategies across Latin America for clients in health, technology, pharmaceuticals, logistics, and hydrocarbons. Planned product launches and digital campaigns (SEO/SEM, email, transmedia), and supported CRM-based customer journey execution with media and reputation management.

Product Launch Messaging Strategy SEO SEM Email Marketing Content Marketing Customer Journey Media Relations Crisis Communications

Communications Coordinator

Expo Minería Y Construcción

Feb 2021 - Mar 2022 (1 year 1 month)

Planned and executed multichannel communication strategies, media planning, and transmedia distribution to support marketing initiatives. Managed customer-journey messaging via CRM and led copywriting, content development, design, audiovisual production, and radio production while maintaining institutional/media relationships.

Media Planning Copywriting Content Development Transmedia Distribution Customer Journey Graphic Design Audiovisual production Radio Production Stakeholder Management

Corporate Communications Trainee

Itaú Bank

Jul 2021 - Dec 2021 (5 months)

Supported internal digital communication strategy planning and execution, including production and publication of informational graphic content and interactive assets. Assisted with brand relaunch and positioning efforts and helped deliver press releases and newsletters.

Internal Communications Press Release Writing Newsletter Production Interactive Banners Corporate Communications