Open to opportunities

Alejandro Mendez

@alejandromendez1

Message

I’m a social communicator and marketing strategist building trust and measurable visibility.

Colombia

Message

What I'm looking for

I’m looking for a role where I can lead integrated communications and digital marketing—combining content strategy, SEO/paid media, and stakeholder trust management—to protect reputation and deliver measurable visibility with efficient, value-driven teamwork.

I’m a Social Communicator and Journalist specialized in Strategic Marketing, with over five years of experience in marketing, advertising, and communications across the healthcare, education, public, and service sectors. I focus on strategic planning that delivers value and efficiency in every project.

In my current work, I integrate media relations, website management (architecture, SEO/SEM), and digital marketing into a cohesive communication strategy. I advise senior leadership on external and internal communications, executing content, graphic assets, and community management to strengthen stakeholder trust and reduce negative sentiment.

Previously, I led end-to-end communication strategies for large-scale infrastructure initiatives—aligning institutional messaging, community engagement, and digital channels. At NATIONAL ARMY OF COLOMBIA, I developed annual communications during a high-demand period, impacting 35,000+ internal users, managing digital channels to reduce complaints (PQRs), and strengthening institutional reputation through crisis communication frameworks.

I also bring hands-on digital performance experience, including paid campaigns on LinkedIn & Meta for lead generation and brand positioning, plus analytics-driven optimization. I enjoy translating complex information into clear, high-value messaging through cross-functional collaboration and narrative clarity.

Experience

Work history, roles, and key accomplishments

Current

Social Communications Resident

Current

Alo Sur S.A.S

Apr 2025 - Present (1 year)

Integrated media relations, website management (architecture, SEO/SEM), and digital marketing into a unified communications strategy to strengthen brand positioning and increase measurable visibility. Advised senior leadership on internal and external communications while managing community engagement and content to build stakeholder trust and reduce negative sentiment.

Media Relations Website Management SEO SEM Digital Marketing Content Strategy Community Management

Communications Coordinator

THC Corredor Verde 99

Feb 2025 - Apr 2025 (2 months)

Led end-to-end communications strategy for large-scale infrastructure initiatives by aligning institutional messaging, community engagement, and digital channels. Built multi-channel content plans and coordinated cross-functional teams to translate complex project information into clear messages, while optimizing performance based on stakeholder feedback.

Communication Strategy Institutional Messaging Community Engagement Performance Optimization Narrative Development

Communications Specialist

Conconcreto

Aug 2023 - Oct 2024 (1 year 2 months)

Designed and executed 360° communications strategies for high-impact urban projects, developing internal and external content campaigns to strengthen brand positioning and public perception. Improved stakeholder communication workflows to reduce friction in public inquiries and strengthened trust through led content production across digital and institutional channels.

Stakeholder Engagement Digital Content Production Positioning

Internal Communications Advisor

Ministry of Labor

Feb 2023 - May 2023 (3 months)

Structured internal communications strategies aligned with institutional goals and leadership messaging, creating digital content and campaign frameworks to reinforce organizational initiatives. Strengthened media and stakeholder relations through strategic narrative planning and advisory support to senior leadership on positioning and content strategy.

Internal Communications Digital Content Strategy Media Relations Strategic Narratives

Internal & External Advisor

National Army of Colombia

Feb 2021 - Dec 2022 (1 year 10 months)

Developed and executed the annual communications strategy during a high-demand period, impacting 35,000+ internal users. Managed digital channels and created crisis and campaign-aligned visual and written content, using insights analysis to optimize messaging and strengthen institutional reputation.

Internal Communications External Communications Communications Strategy Digital Channel Management Crisis Communications Written Content Complaint (PQR) Communications Reputation Management

Social Media Manager

Aeon Consulting Group

Apr 2020 - Sep 2020 (5 months)

Planned and executed digital marketing strategies focused on lead generation and brand positioning, managing paid campaigns on LinkedIn and Meta. Developed strategic copy and content calendars, strengthening digital brand presence through consistent narrative, audience engagement, and performance-metric optimization.

Social Media Management Lead Generation Campaign Optimization Copywriting Audience Engagement Performance Metrics