Open to opportunities

Laura Carolina Rojas Rubiano

@laurarojas

Marketing Manager with 9+ years building brands, driving business growth, and leading strategic marketing across B2B and digital industries.

Colombia

Message

What I'm looking for

I’m looking to lead B2B brand and growth initiatives—owning go-to-market, CRM-driven campaigns, and partner development—where I can lead multidisciplinary teams and improve measurable acquisition and commercial results.

Experienced Marketing Manager with a Master’s in Marketing Management and a 9 year background driving growth through strategic brand positioning, digital marketing, and partnership development across global technology and e-commerce markets.

Demonstrates strong leadership in managing multidisciplinary teams and executing end-to-end marketing strategies that improve customer acquisition and commercial outcomes. Proven ability to utilize CRM platforms and digital tools to implement data-driven campaigns that transform brands and support business expansion.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Material Hub

Dec 2025 - Present (7 months)

Led digital marketing and brand positioning initiatives, boosting customer acquisition and expanding the marketplace network. Launched and supported Material Hub’s e-commerce platform and improved email performance.

Digital Marketing Positioning Customer Acquisition Social Media Content Marketing Email Marketing CRM Marketplace Partnerships

Marketing and Innovation Manager

HR Solutions SAS

Sep 2021 - Jul 2025 (3 years 10 months)

Implemented demand generation strategies to increase customer acquisition and directed brand positioning across multiple digital and offline channels. Secured strategic partnerships and led integrated marketing campaigns with a multidisciplinary team and marketing budget oversight.

Demand Generation Positioning Integrated Marketing Partnerships Stakeholder Management Team Management Budget Management

Marketing Coordinator

PwC

Jul 2019 - Sep 2021 (2 years 2 months)

Coordinated go-to-market marketing execution across PwC business units, increasing brand awareness and supporting lead generation for target markets. Produced commercial proposals and marketing initiatives generating USD 1.5M+ annually.