Ana María Beleño Ríos

• Lead integrated marketing strategy across North America, Latin America and the Caribbean.
• Responsible for demand generation, ABM, field marketing, partner marketing, customer engagement and pipeline acceleration initiatives.
• Lead regional teams supporting enterprise growth objectives.
• Execute executive events, trade shows, customer conferences, webinars and integrated marketing campaigns.

• Led and developed a regional Field Marketing team supporting execution and business priorities across Latin America.
• Owned regional planning and execution of integrated marketing initiatives supporting pipeline generation, customer retention, and expansion goals.
• Developed and implemented ABM and paid media initiatives targeting key accounts and priority market segments.
• Executed 20+ annua

Led client leadership, strategic planning and business growth initiatives for regional and global brands.

• Managed multidisciplinary teams across strategy, creative, digital and account management functions.
• Directed integrated marketing initiatives aligned with client business objectives.
• Led executive client relationships and strategic planning processes.
• Managed budgets, forecasting

Led marketing and communications strategy across Spain, Portugal and Latin America, supporting business growth, market expansion and brand positioning.

• Developed demand generation, digital marketing and communications programs aligned with regional objectives.
• Executed integrated campaigns across content, email marketing, paid media, public relations and executive events.
• Partnered with

Led regional marketing initiatives supporting enterprise software growth across Latin America.

• Developed and executed integrated marketing strategies aligned with regional business objectives.
• Designed demand generation, account engagement and digital marketing programs.
• Managed executive events, webinars, workshops and roadshows.
• Partnered closely with sales teams to support pipeline

Responsible for manage Mazda communications and PR programs. Also responsible for localising global and Led strategic communications and integrated marketing programs for regional and multinational organizations.

• Managed client relationships and strategic communications planning.
• Developed integrated campaigns supporting business and brand objectives.
• Led cross-functional teams and agenc

Led integrated communications, public relations and brand positioning programs for multinational organizations across multiple industries.

• Developed strategic communications and public relations initiatives.
• Led executive communications and brand positioning programs.
• Managed client relationships and cross-functional project teams.
• Supported business development and agency growth init

Supported marketing and communications programs for healthcare and pharmaceutical products, contributing to brand visibility and stakeholder engagement.

• Coordinated marketing campaigns and communications initiatives.
• Supported product launches and promotional activities.
• Managed relationships with agencies and external partners.
• Assisted in event planning and communications execution.

Supported marketing and public relations initiatives for the Colombian market, contributing to product launches, media relations and brand visibility programs.

• Coordinated product launch activities and integrated marketing campaigns.
• Supported media relations, communications and PR initiatives.
• Collaborated with internal and external stakeholders to execute marketing programs.
• Assiste

Supported diplomatic and international affairs initiatives related to Asia, Africa and Oceania, contributing to bilateral relations, research and strategic communications activities.

• Conducted research and analysis on international affairs and geopolitical developments.
• Supported diplomatic initiatives and stakeholder engagement efforts.
• Prepared briefing materials, reports and executive

Earned a General Data Protection Regulation certificate in 2018.

Earned a Demand Generation certificate from 2017 to 2018.

Curso intensivo de Business English

Completed an intensive Business English course in 2014.

Mejor Trabajo de Grado Promoción 2013.

Completed a Diplomado en Cooperación Internacional in 2009.

Earned a degree in International Affairs from 2003 to 2009.