Marcela Areiza Jaramillo
@marcelaareizajaramil
Product strategist at FormPiper shaping go-to-market plans and product positioning for B2B SaaS features.
ColombiaWhat I'm looking for
At FormPiper, I lead go-to-market and product strategy for new and existing features. I research customer needs and market gaps, then recommend roadmap priorities and align product, sales, and marketing teams.
At Genesys, I led cross-functional product strategy for the Workforce Engagement Management suite, achieving 20% feature adoption within the Q1 launch. I also identified an opportunity for AI-powered forecasting and developed go-to-market strategy and sales enablement.
Earlier, I developed positioning and thought leadership content at PSL Corp (Perficient LATAM), and managed B2B SaaS content production at CloudTask LLC. I hold a Master of Entrepreneurship and Innovation and have completed certifications in product management and AI innovation.
Experience
Work history, roles, and key accomplishments
Product Marketing Specialist
FormPiper
Jan 2025 - Present (1 year 8 months)
Leads go-to-market strategies and product strategy for new and existing product features. Conducts market and customer research to identify product-market fit gaps and inform product positioning.
Identified market opportunity for AI-powered forecasting through competitive analysis and customer research. Led cross-functional product strategy for Workforce Engagement Management suite, achieving 20% feature adoption within Q1 launch.
Content Specialist
PSL Corp (Perficient LATAM)
Jan 2018 - Dec 2019 (1 year 11 months)
Developed positioning strategy informed by competitive market analysis. Created thought leadership content and brand strategy positioning company as technology service provider.
Content Writer
CloudTask LLC
Jan 2017 - Dec 2018 (1 year 11 months)
Managed content production team of 5-8 contractors to deliver B2B SaaS content aligned with product strategy. Executed SEO-driven content strategy informed by market research, boosting organic traffic.
Education
Degrees, certifications, and relevant coursework
University of Queensland
Master, Entrepreneurship and Innovation
2023 - 2024
Master of Entrepreneurship and Innovation from the University of Queensland, completed in 2024.
Colegiatura Colombiana
Specialist, Creative Intervention
2013 - 2014
Specialist in Creative Intervention from Colegiatura Colombiana, completed in 2014.
Universidad Pontificia Bolivariana
Bachelor, Graphic Design
2005 - 2011
Bachelor of Graphic Design from Universidad Pontificia Bolivariana, completed in 2011.
IBM
Product Management: An Introduction, Product Management
Completed the Product Management: An Introduction certification from IBM in October 2025.
Anthropic
AI Fluency: Frameworks & Foundations, AI Fluency
Completed the AI Fluency: Frameworks & Foundations certification from Anthropic in May 2026.
Anthropic
Introduction to Claude Cowork, Claude Cowork
Completed the Introduction to Claude Cowork certification from Anthropic in May 2026.
Anthropic
Claude 101, Claude
Completed the Claude 101 certification from Anthropic in April 2026.
Project Execution: Running the Project, Project Execution
Completed the Project Execution: Running the Project certification from Google in November 2025.
Project Planning: Putting It All Together, Project Planning
Completed the Project Planning: Putting It All Together certification from Google in October 2025.
Google Project Management: Project Initiation, Project Management
Completed the Google Project Management: Project Initiation certification from Google in April 2025.
Google Project Management: Foundations of Project Management, Project Management
Completed the Google Project Management: Foundations of Project Management certification from Google in April 2025.
Availability
Location
ColombiaAuthorized to work in
Salary expectations
Social media
Job categories
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