Gabriela Parra
@gabrielaparra
Social Communication professional specializing in Digital Marketing strategies.
What I'm looking for
I am a Social Communication and Journalism professional with a strong emphasis on Organizational Communication. My experience spans across Digital Marketing, where I have successfully implemented digital innovations for mass consumption brands and developed effective communication strategies. I pride myself on my organizational skills, attention to detail, and ability to create compelling content.
Throughout my career, I have worked with various brands, analyzing market trends and consumer behavior to craft tailored digital strategies. My role as a Bilingual Account Executive at Dos Medios Agency allowed me to lead 360° marketing campaigns, enhancing brand visibility and engagement through creative content and strategic influencer collaborations. I have a proven track record of achieving organic growth in social media positioning, ensuring that each brand's unique voice is effectively communicated.
In addition to my professional experience, I hold a degree in Social Communication and Journalism from the University of La Sabana, complemented by courses in Digital Marketing. I am passionate about leveraging my skills in a dynamic environment where I can contribute to innovative marketing solutions and continue to grow in my career.
Experience
Work history, roles, and key accomplishments
Bilingual Account Executive
Dos Medios Agency
Apr 2024 - May 2025 (1 year 1 month)
Researched and analyzed market trends across diverse countries to inform digital strategies for various brands. Managed client relationships, tracked organic actions, and reported monthly on social media performance.
Intake Support
Vama Solutions S.A.S
Jan 2024 - Apr 2024 (3 months)
Collaborated to resolve member issues in both English and Spanish, ensuring effective and efficient process progression. Supported the initiation of home care services by scheduling appointments with the state.
Junior Account Executive
Creare Diseño S.A.S
Oct 2023 - Nov 2023 (1 month)
Created digital content for social networks and supported the planning and execution of events. Developed concepts for brand activations and managed budgets and quotes.
Digital Marketing Intern
Mead Johnson Reckitt
Jan 2023 - Jul 2023 (6 months)
Developed projects to improve the PQR response system and supported the creation of web pages. Planned internal mailing strategies and conducted influencer scouting.
Education
Degrees, certifications, and relevant coursework
University of La Sabana
Social Communication and Journalism, Social Communication and Journalism
Completed a comprehensive program in Social Communication and Journalism, focusing on various aspects of media and communication. Gained expertise in organizational communication and digital marketing strategies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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