Marcela Maciel

Grow territory revenue by promoting and selling medical, CBD, OTC, and topical products through high-volume outreach and consultative selling, using data analysis to identify opportunities and exceed sales goals.

Managed sales pipeline and CRM accuracy, developed partnerships with real estate agents and contractors, and oversaw customer accounts from inquiry to project completion to drive satisfaction and retention.

Managed high-volume leads from qualification to closing, built customer relationships, and leveraged CRM tools to prioritize follow-ups and improve conversion rates.

Sourced new sales opportunities via calls, social media, and trade shows, negotiated terms, delivered product demonstrations, and converted leads into recurring customers.

Supported international customer accounts, resolved complex issues using analysis and judgment, identified trends to improve customer experience, and collaborated with global project teams to meet quality standards.

Established and ran a short-term accommodation business handling marketing, sales, legal and operations, providing lodging to large groups during the 2014 World Cup and 2016 Olympics.

Coordinated music events including strategic communication, financial planning, artist and staff hiring, and produced recordings and music distribution for Dub Club Band.

Managed adoption plans and project documentation for web portal and BI solutions, led requirements gathering, testing and training, and contributed to process improvement initiatives to standardize delivery.

Assisted project plan and budget management, supported RFP and vendor selection for EPR systems, developed business cases for LMS selection, and led Lean/Six Sigma process improvement events.

Conducted competitive analysis and research on product performance, proposing expansion and a new evaluation model to improve product line decision making.

Developed and executed marketing plans, created satisfaction research and databases to monitor performance, and increased sales by 20% through new account development in Latin American markets.

Established international partnerships to raise brand awareness, implemented an integrated customer service program, and managed communications and website launch to improve customer satisfaction.

Conducted market research and competitive analysis to inform brand strategy, developed a brand plan for a top product, and managed marketing communications to increase market share.

Completed an online course on structuring a Customer Success department (2 hours).

Completed an online Content Marketing course.

Completed a Fundamentals of Project Management course.

Activities and societies: Member, Rotman Marketing Association & Global Business Association

Completed an MBA program with involvement in Rotman Marketing Association and Global Business Association.

Activities and societies: Student Representative to Faculty and Administration

Completed a Bachelor of Business Administration and served as Student Representative to Faculty and Administration.

Completed an Integrated English Skills course.