Open to opportunities

Marina Paez

@marinapaez

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Creative marketing specialist passionate about brand strategy and digital initiatives.

Spain

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What I'm looking for

I am looking for a remote and dynamic role that allows me to leverage my marketing skills in a collaborative environment, focusing on innovative strategies and brand development.

I am a dedicated Marketing Specialist with a strong focus on brand strategy and digital marketing initiatives. My experience includes co-leading brand strategy projects for both B2B and B2C brands, where I develop holistic marketing plans that enhance brand performance. I thrive in collaborative environments, working effectively with cross-functional teams to align marketing strategies with business objectives.

Throughout my career, I have successfully executed multichannel marketing campaigns all of which aimed at driving lead generation and improving brand awareness. My creative approach to developing engaging brand identities has consistently resonated with target audiences, enhancing brand perception and visibility.

With a Master’s degree in Marketing Communications and a strong foundation in international relations, I am equipped with the skills and knowledge to navigate the complexities of the marketing landscape. I am always eager to learn and grow, seeking opportunities that challenge me and allow me to contribute to innovative marketing solutions.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

Neorg

Nov 2023 - Sep 2024 (10 months)

Co-led Brand Strategy projects for B2B and B2C brands, developing holistic marketing plans to enhance brand performance. Coordinated digital marketing initiatives including social media and Google Ads, while collaborating with cross-functional teams to align strategies with business objectives.

Brand Strategy Digital Marketing Social Media Management Google Ads Cross Functional Collaboration Marketing Planning B2B Marketing B2C Marketing Team Coordination

Marketing Freelance

Freelancing

Feb 2023 - Sep 2024 (1 year 7 months)

Developed marketing plans to improve brand awareness and drive sales. Executed multichannel marketing campaigns focusing on lead generation, including email, social media, and SEO. Created engaging content such as newsletters and case studies to resonate with target audiences.

Marketing Planning Lead Generation Email Marketing Marketing Campaigns SEO Content Creation Brand Awareness Multi channel Marketing

Marketing Specialist

Paack

Jan 2021 - Feb 2023 (2 years 1 month)

Led Marketing Communications and Brand Strategy to improve brand perception. Supported customer acquisition strategies through direct mail, emailing campaigns, and partnerships. Managed event coordination and crafted engaging press releases.

Brand Strategy Customer Acquisition Direct Mail Email Campaigns Event Management Media Relations Copywriting

Junior Marketing Consultant

WBC

Feb 2020 - Dec 2020 (10 months)

Assisted in the creation of a Marketing and Communication Plan, focusing on market research and branding. Supported digital event management initiatives.

Market Research Marketing Planning Branding Event Management Project Coordination

Education

Degrees, certifications, and relevant coursework

University of Westminster

Master of Arts, Marketing Communications

2019 - 2020

Grade: Distinction

Completed a Master's degree in Marketing Communications with a focus on strategic marketing and brand management. Achieved a class of award: Distinction.

Blanquerna University of Communications

Bachelor of Arts, International Relations

2015 - 2019

Earned a Bachelor's degree in International Relations with a specialization in International Marketing and Communication. The program was conducted in English.