Mansi Kosamkar

Built 0-1 adtech strategy for startups by leading workshops and brainstorming to inform product roadmaps. Drove growth (+20%), retention (+10%), and revenue (+15%) outcomes.

Managed end-to-end AdTech measurement (analytics, attribution, brand safety) and built a cross-channel overlap dashboard to increase acquisition by 20% in a new video market. Owned product lifecycle for an audio suite serving 50+ enterprise clients ($5M ARR) and launched identity and adoption improvements, including a 12% lift using Pendo and A/B testing.

Managed a marketing enablement tool to help marketers improve conversion rates, reduce CAC, and win more deals. Recognized workflow pain points, ran competitor analysis, and led initiatives that increased retention by 10%, acquisition by 38%, and repeat engagement by 50%, delivering 5+ major product efforts.

Planned and executed paid ads (Search, YouTube, LinkedIn, Gmail) and SEO, improving conversions by 25% via landing page and creative A/B testing. Optimized ad spend using CPA/CPL/CPC targets and predictive modeling to maximize lead quality and achieve 7x ROI.

Managed marketing strategy for organic traffic and Google Ads Search campaigns, delivering 820% ROI. Built buyer personas and competitive insights, handled budgeting and conversion tracking (GA/Tag Manager), and optimized CPA and conversions using funnels and SEO.

Led data-driven full-funnel marketing for an EdTech platform, defining positioning and messaging and executing paid/owned/organic campaigns. Improved rankings and cut CPA by 20% through SEO and content optimization, achieving 6x ROAS with multi-channel paid media.

Completed an MS in Information Systems with coursework in Digital Marketing, Data Mining, Strategic IT, Project Management, and Data Analysis.

Completed a BEngg in Computer Engineering with coursework in Managing Information Systems, AI, Software Engineering, HMI, and Operating Systems.