Simon Suh

Scaled the Chrome Extension from 500K to 1.2M users through product-led growth strategies and high-impact feature development, increasing new paid subscriptions by 247% over 3 years. Launched a 0-1 Walmart product research tool, driving a 12% MoM lift in paid user engagement, and led a global agile team overseeing the entire product lifecycle. Designed A/B tests using SQL and Amplitude to refine u

Scaled the Chrome Extension from 300K to 500K users, improving activation and retention through a full front-end redesign/rewrite. Increased new user activation by 120% and Week 2 retention by 42% with data-driven UX overhauls and experiments, launching new-user engagement features that contributed to a 32% increase in WAU. Launched a platform-wide segmented onboarding flow, resulting in a 1.2% di

Designed and executed A/B tests aimed at optimizing user activation and boosting direct subscriptions, leveraging Braze to deliver in-app messaging resulting in a 1.6% increase in paid CVR. Spearheaded the successful data migration from Segment to Braze to ensure seamless tracking of activation events and key modal interactions. Boosted user activation by developing targeted lifecycle messaging an

Designed, directed, and measured the execution of marketing funnels leveraging multiple channels including ActiveCampaign, Clickfunnels, and Paid Ads. Boosted new user acquisition by leading a team of graphic designers, copywriters, marketing coordinators, an email marketer, and a videographer.

Led comprehensive digital marketing initiatives for 3 restaurants, including managing Facebook ad campaigns and creating social media strategies/content. Incentivized online sales funnels via ManyChat, resulting in increased foot traffic, improved revenue, and greater social presence, with one digital campaign achieving an 8% revenue boost maintaining a 2:1 ROAS.