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Darby Dupre

@darbydupre

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Product marketing leader who turns customer insights into go-to-market strategies that drive measurable growth.

United States

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What I'm looking for

I’m seeking a senior product marketing role where I can own GTM strategy, launch execution, sales enablement, and customer-driven roadmap work within a collaborative, growth-focused team.

I am a curious and collaborative product marketing leader with 10 years of experience turning customer insights into strategies that drive growth.

At AlertMedia I led go-to-market strategy and launch execution for three products, driving $5M in revenue and improving win rates by 12% through differentiated positioning informed by customer and competitive research.

Previously I created product-led growth plans and supported adoption at QuotaPath, growing usage from beta to 1,000 daily active users, and led product and marketing operations at QuotaPath and YouEarnedIt, including launching paid products and driving $1M in revenue within 10 months.

I build cross-functional launch readiness, sales enablement, pricing and packaging strategy, and customer feedback loops to increase adoption and deal size; I thrive in fast-paced, ambiguous environments and enjoy connecting product vision with market needs.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Marketing Manager

Current

AlertMedia

Oct 2022 - Present (3 years)

Led go-to-market strategy and launch execution for three new products, driving $5M in revenue and improving win rates by 12% through differentiated positioning informed by customer and competitive research.

Go To Market Strategy Market Research Competitive Analysis Sales Enablement Product Roadmapping Customer Feedback

Product Marketing Manager

QuotaPath

Feb 2020 - Jul 2022 (2 years 5 months)

Owned product-led growth go-to-market for tiered releases and onboarding campaigns, growing usage from beta to 1,000 daily active users and executing new pricing and packaging rollouts.

Product Led Growth GTM Strategy User Onboarding Pricing And Packaging Content Creation Cross Functional Collaboration

Marketing & Operations Manager

QuotaPath

Jun 2018 - Feb 2020 (1 year 8 months)

Employee #1 who built the marketing function and represented marketing to the board; launched a paid product and grew revenue to $1M in 10 months while increasing website traffic 113% QoQ.

Growth Marketing Marketing Operations Board Reporting Product Launches SEO HubSpot Salesforce Leadership

Freelance Marketer

Freelance

May 2017 - Jun 2018 (1 year 1 month)

Provided marketing services for B2B SaaS and bootstrapped companies across three continents, focusing on content, SEO, and demand-generation while traveling internationally.

Content Marketing SEO Google Analytics Ahrefs Demand Generation Remote Collaboration Client Engagement Campaign Execution

Product Marketing Analyst

YouEarnedIt

Sep 2014 - May 2017 (2 years 8 months)

Created messaging and value propositions to drive product differentiation, implemented GTM launch processes for new features, and produced sales enablement and competitive analysis.

Messaging GTM Processes Sales Enablement Competitive Analysis Product Marketing Reporting

Education

Degrees, certifications, and relevant coursework

Texas State University

Bachelor of Arts, Mass Communication

Activities and societies: Sigma Alpha Lambda

Completed a Bachelor of Arts in Mass Communication with involvement in Sigma Alpha Lambda and contributions to product messaging and go-to-market processes.