Open to opportunities

Mandy Parker

@mandyparker

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Brand and Marketing Manager with 18 years of professional experience at a Fortune 500 company.

United States

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What I'm looking for

I am seeking a Senior Brand Manager or Marketing Director role, where I can leverage nearly 18 years of consumer goods experience, using (GTM) strategies and optimizations for iconic brands. I am looking for a leadership position to build strong market presence, and deliver successful outcomes from a remote environment.

Senior marketing and commercialization manager with nearly 18 years of experience at The J.M. Smucker Company driving growth for major brands like Dunkin’ and Folgers. Proven skill in translating strategies into go-to-market plans, leading sustainable product launches, and optimizing portfolios to maximize profitability and channel success.

Core Competencies

Go-To-Market (GTM) Strategy
Portfolio & SKU Optimization
Cross-Functional Leadership
Commercialization & Innovation
Channel & Customer Strategy
P&L & Profit Planning

Experience

Work history, roles, and key accomplishments

Current

LEAD, COMMERCIALIZATION, DUNKIN'

Current

JM Smuckers Company

Sep 2008 - Present (17 years 11 months)

Translated brand strategies into actionable Go-To-Market (GTM) plans across the U.S. Retail portfolio, optimizing for retail customer and channel perspectives.

ASSISTANT BRAND MANAGER, BEVERAGE

JM Smuckers Company

Jan 2017 - Aug 2021 (4 years 7 months)

Project Leadership: Led cross-functional marketing initiatives and product developments through complex stage-gate processes, pricing strategy, and nationwide commercialization launches.

ASSISTANT MARKETING MANAGER, BAKING

JM Smuckers Company

Jul 2013 - Jan 2017 (3 years 6 months)

Strategic Alignment & KPIs: Spearheaded company-wide, cross-functional teams to integrate marketing plans focused on critical KPI processes and accelerated executive stakeholder initiative readiness.