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@matthewjohnson
Big-picture business development professional driving sales and positive results.
I am a seasoned marketing and sales professional with over a decade of experience in diverse industries, including foodservice, financial, and healthcare. My career has been defined by my ability to collaborate effectively with corporations and customers in competitive environments, driving sales and achieving positive results. I excel in developing innovative marketing strategies and managing cross-functional teams to launch successful products.
Currently, I serve as the Senior Innovation Go to Market Manager at Smithfield Foods, where I oversee product launches and collaborate with senior leadership to develop innovative products that increase sales. My previous roles have equipped me with a robust skill set in account management, project management, and market analysis, allowing me to create impactful marketing tools and strategies that resonate with target audiences.
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Work history, roles, and key accomplishments
Smithfield Foods
Jan 2024 - Present (1 year 10 months)
Oversee all product launches with the foodservice team, collaborating with various departments to drive sales and evaluate business opportunities. Lead cross-functional teams and create marketing tools to support new product launches.
Smithfield Foods
Jan 2020 - Jan 2024 (4 years)
Managed foodservice marketing and brand efforts, including a significant brand conversion project and integrated marketing campaigns. Collaborated with sales and internal teams to develop strategic marketing tools.
Hypertherm
Mar 2014 - Jan 2020 (5 years 10 months)
Collaborated with engineering teams to develop innovative products and implemented marketing strategies based on market analysis. Managed pricing strategies and partnerships with end-users.
Ricoh USA
Oct 2010 - Mar 2014 (3 years 5 months)
Provided clients with new products to improve office efficiency and managed production budgets and timelines. Supervised a team and developed strategic products to enhance efficiency.
Performance Food Group
Oct 2004 - Oct 2010 (6 years)
Directed corporate and brand marketing efforts, managed new product launches, and oversaw all marketing budgets and timelines. Utilized research data to define target audiences.
Degrees, certifications, and relevant coursework
Bachelor of Science, Advertising
Software and tools used professionally
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