Michael Barnett
@michaelbarnett
Strategic product and brand leader driving growth through data-led marketing.
United StatesWhat I'm looking for
I am a strategic product and brand leader with 20+ years driving growth across B2B and B2C markets, blending product lifecycle management, digital marketing, and cross-functional leadership.
At Global Industrial I led omnichannel campaigns and NPI launches that grew unmanaged web sales, generated 1M+ unique sessions, and drove $2M+ in incremental first-year sales supporting 200+ Exclusive Brands products.
Previously I led hardware, software, and services offerings at Honeywell, expanding mid-market sales from $1M to $6M, and managed large P&Ls and product portfolios at Armstrong Flooring and other manufacturing and electronics companies.
I focus on building high-performance teams, applying analytics-driven decision making, and delivering measurable commercial results through new product development, optimized go-to-market strategies, and digital transformation.
Experience
Work history, roles, and key accomplishments
GIProduct Marketing Manager
Global Industrial
Jun 2022 - May 2025 (2 years 11 months)
Led digital marketing and omnichannel campaigns for a 500K+ SKU portfolio, growing unmanaged web sales by 10% and generating 1M+ unique sessions while driving $2M+ incremental first‑year NPI sales.
HOSenior Offering Manager
Honeywell
Jan 2019 - Mar 2022 (3 years 2 months)
Led hardware, software, and services offering management for Honeywell Hospitality INNCOM, expanding mid‑market sales from $1M to $6M through GTM, pricing and NPD initiatives and launching a wireless thermostat and cloud supervisor UI.
Senior Product Manager
Armstrong Flooring
Sep 2015 - Mar 2018 (2 years 6 months)
Managed $300M+ P&L for hardwood brands, launched premium collections and improved operations to cut excess inventory 50% and increase plant throughput 6%, expanding placements with national retailers.
ABManaged product and operations for Sensor Switch nLight lighting controls, refined system value proposition, and developed go‑to‑market marketing to promote modular, scalable architecture.
HOSenior Product Marketing Manager
Honeywell
Jan 2007 - Dec 2013 (6 years 11 months)
Led product management and marketing for Honeywell Security, directing NPD, channel marketing (ADI), VOC and analytics while supervising two marketing associates.
Product Marketing Manager
Olympus
Jan 2004 - Dec 2007 (3 years 11 months)
Managed marketing for Olympus consumer products including Stylus Tough cameras, printers and accessories, developing product positioning and promotional programs.
Key Account Sales Rep
Timex
Jan 2001 - Dec 2004 (3 years 11 months)
Provided sales and marketing support for major retail accounts (Target, Sears, Walgreens, Rite Aid), driving retail execution and account growth.
Education
Degrees, certifications, and relevant coursework
HUHofstra University
Master of Business Administration, Business Administration
Completed a Master of Business Administration with coursework in management and marketing.
URUniversity of Richmond
Bachelor of Arts, Leadership Studies
Earned a Bachelor of Arts in Leadership Studies focusing on leadership and organizational topics.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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