At Proximo Spirits, I support data-driven brand plans for Proper No. Twelve Irish Whiskey, uncover growth opportunities, manage brand investment, and lead agency-led programs that align with business objectives.
Previously at Orveon Global, I led Laura Mercier Complexion, Skincare, Color, and Promo projects through product development—from competitive analysis, pricing, copy, packaging, and shade development to creative assets, regional launch coordination, and SKU rationalization. I enjoy bringing cross-functional teams together to turn consumer and market insights into successful brand launches.
