At Bazooka, I lead integrated marketing strategy and execution for Juicy Drop and Wandr. I’m spearheading Wandr’s launch, from brand positioning and go-to-market planning through commercialization.
For Juicy Drop, I led brand strategy and annual planning across product innovation, retail activation, social, and integrated marketing. I managed campaigns across TikTok, Meta, YouTube, and emerging platforms, and used Nielsen/IRI data to inform growth plans.
At Reckitt, I led strategic planning and portfolio initiatives for Digestive Advantage and MegaRed, and developed a comprehensive brand plan for Neuriva. My work on Neuriva included consumer engagement and communication strategies that increased household penetration in the brain health category.
Earlier, I worked in distributor sales and market development at PepsiCo, and held client business and marketing roles at Acosta Sales and Marketing, Lactalis American Group, Dietz & Watson, Inc., IRI Worldwide, and Key Food. I earned an MBA in Marketing and a BS in Business Administration, Food Marketing Co Op, from Saint Joseph’s University.
