mahesh gadge

Planned and executed campaigns across Google, Bing, Display, YouTube and Affiliates with a $1.2M budget, delivering +12% YoY growth in new memberships. Improved campaign ROAS from 1.2x to 3.2x through keyword expansion and funnel optimisation.

Delivered full-funnel campaigns across Paid Search, Meta, Programmatic Display and Affiliates, driving an 11% YoY increase in donor sign-ups. Managed monthly P&L and tracked £3M budgets, and built dashboards in Looker Studio and Power BI.

Managed Google Ads, Bing Ads, Display, Meta and Programmatic campaigns with budgets up to £100k+, improving ROI through keyword refinement and ad copy testing. Executed Amazon Ads campaigns, generating a 32% increase in product sales during promotional periods.

Managed and optimised display and video campaigns for international clients using Google Ad Manager, with budgets totalling $2M. Troubleshot creative trafficking in DV360 and CM, and analysed reports to recommend bid, budget, pacing and targeting changes.

Optimised marketing and landing pages with Google Analytics and Hotjar, reducing bounce rates by 20% and increasing engagement by 50%. Ran email, internet advertising, Google Ads and Meta Ads campaigns, and handled 100 daily customer calls.

Pursued an MSc in Marketing at Anglia Ruskin University in Cambridge.

Earned a BSc in Marketing and Business Management from the University of Mumbai.

Completed the Certified Growth Marketer program at CXL.

Completed the Digital Psychology and Persuasion course at CXL.

Completed the Product Development: Design and Build for Success course at ARUCPD.