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Paid Media Expert

@paidmediaexpert

Performance Marketing Specialist | 8+ Years | Google Ads, Meta Ads, GA4 & GTM | Driving Scalable ROAS, Revenue Growth & High-Quality Lead Generation A

India

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What I'm looking for

I’m looking for a PPC/paid media role where I can own end-to-end optimization—ROAS, lead quality, and conversion tracking—using strong reporting and experimentation, while collaborating with data-driven teams across US/UK/AU time zones.

I’m a Performance Marketing Specialist with 8+ years of experience managing PPC campaigns for clients across the US, UK, UAE, and AU, spanning education, dental/healthcare, e-commerce, and B2B. I scale Google Ads, Meta Ads, and Amazon Ads accounts to drive measurable ROI—ranging from a 4x-15x increase in ROAS to $79K+ in monthly revenue from a single campaign.

I run end-to-end campaign management, from keyword research and bid/budget optimization to A/B testing, CRO, conversion tracking, and performance reporting via Looker Studio. I also lead and mentor cross-functional teams of up to 10 members and collaborate comfortably with distributed remote teams across US/UK/AU time zones, focused on turning insights into higher-quality leads and stronger conversions.

Experience

Work history, roles, and key accomplishments

PPC Manager

Creed Infotech Pvt. Ltd.

Jan 2025 - May 2026 (1 year 4 months)

Directed and executed SEO and PPC strategies to maximize website traffic and lead generation. Managed PPC campaigns in GoHighLevel CRM, supported audience targeting and conversion tracking, and built Looker Studio dashboards for real-time performance reporting.

PPC Management SEO GoHighLevel Funnel Strategy Audience Targeting Conversion Tracking Keyword Research Competitive Analysis SEMrush SpyFu Ahrefs Looker Dashboarding Website Optimization

Senior Paid Media Specialist

Digital Presence Matters Inc.

Jan 2023 - Nov 2024 (1 year 10 months)

Designed and executed multi-channel media plans across Google Ads, Facebook, Instagram, and Microsoft Ads for lead generation. Led and mentored a 5-member marketing team and delivered weekly/monthly performance reports to clients and stakeholders.

Google Ads Meta Ads Instagram Ads Microsoft Ads Lead Generation Budget Management Client Reporting performance reporting

Digital Marketing Specialist

Lumina Ecommerce (UAE)

Jan 2022 - Jan 2023 (1 year)

Planned and executed cross-channel advertising campaigns across Google, Meta, Instagram, LinkedIn, and Amazon Ads. Performed website and landing page audits to deliver CRO recommendations and supported e-commerce operations including product listings, catalog updates, and pricing accuracy.

Google Ads Meta Ads Instagram Ads LinkedIn Ads CRO E Commerce Operations Product Listing Pricing Management Client Communication

PPC Specialist

Softtrix Tech Solutions Pvt. Ltd.

Feb 2020 - Dec 2021 (1 year 10 months)

Planned, launched, and optimized paid campaigns across Google Ads, Shopping Ads, Meta, Instagram, and Google Merchant Center. Configured tracking pixels and managed Amazon Seller Central campaigns to reduce ACoS and improve profitability.

Google Ads Shopping Ads Meta Ads Instagram Ads Google Merchant Center Campaign Audits Account Analysis Bid Optimization META Pixels Conversion Tracking Amazon Seller Central

PPC Executive

Netsmartz

Jan 2019 - Jan 2020 (1 year)

Developed and executed paid campaigns across Google Ads, Facebook Ads, and Instagram Ads. Conducted keyword research, competitor analysis, bid management, and ad copywriting, and supported B2B sales via targeted Facebook audiences.

Google Ads Facebook Ads Instagram Ads Keyword Research Competitive Analysis Bid Management Ad Copywriting Audience Targeting B2B Sales Support

Digital Marketing Intern

Soft System Solutions

Nov 2017 - Dec 2018 (1 year 1 month)

Conducted keyword research and assisted with expanding and optimizing client PPC campaigns. Analyzed website analytics and PPC performance and supported the creation and management of Facebook advertising campaigns.

Keyword Research Web Analytics Facebook Ads Campaign Optimization