Mayur Dhaplapur
@mayurdhaplapur
Paid media analyst specializing in high-ROAS campaigns and conversion tracking across Google, Meta, and Microsoft.
IndiaWhat I'm looking for
I’m a paid media analyst with 7+ years driving measurable growth, with standout results like a 5.08x ROAS for a Canadian travel client and a 4.87x ROAS for an Australian client. I’ve managed performance across Google Ads, Meta, Microsoft Ads, Taboola, and TikTok—always with a focus on clean attribution and business outcomes.
In my current role as Paid Media Analyst at Stan Ventures (Remote), I lead campaigns across multiple platforms and manage client budgets from $50,000 to $80,000 per month. I also built end-to-end conversion tracking using Google Tag Manager across active ad platforms, then used GA4 and Microsoft Clarity to identify drop-off points and improve landing-page performance.
Previously, as a Digital Marketing Specialist at Ideas Unlimited Digital (Goa, India; Hybrid), I led a team of 3 across Google Ads and Microsoft Ads for 10+ client projects. I scaled a UAE B2B SaaS account by increasing the monthly ad budget from $1,000 to $3,400 by cutting CPA from $50 to $12–$15 through dayparting and audience segmentation, while maintaining reliable reporting through Looker Studio and conversion tracking via GA4 + GTM.
Earlier in my career, I worked as an Account Executive at Browntape Technologies and as a Digital Marketing Executive at CodeBurg, where I supported both paid acquisition and growth initiatives—from PPC campaigns on Google/marketplaces to on-page SEO improvements across multiple websites. I bring a structured, test-and-learn mindset, plus strong stakeholder communication through weekly and monthly performance reporting.
Experience
Work history, roles, and key accomplishments
Paid Media Analyst
Stan Ventures
Feb 2025 - Present (1 year 6 months)
Delivered 4.87x ROAS for an Australian travel client and 5.08x ROAS for a Canadian travel client using Google Ads, Meta, and TikTok. Leads a team running multi-platform paid campaigns, including conversion tracking with Google Tag Manager and attribution via GA4 and Microsoft Clarity.
Digital Marketing Specialist
Ideas Unlimited Digital
Sep 2021 - Feb 2025 (3 years 5 months)
Managed Google Ads and Microsoft Ads campaigns across 10+ client projects and led a UAE B2B SaaS budget scale-up by reducing CPA from $50 to $12-$15. Built conversion tracking with Google Tag Manager and GA4 and delivered weekly/monthly reporting via Looker Studio.
• Grew sales by 10% consistently over six months across managed e-commerce accounts through campaign and listing optimisation.
• Directed a 4-member team managing 6+ brand accounts across Amazon, Flipkart, Myntra, Ajio, Hopscotch, and FirstCry.
• Ran PPC campaigns across Google Ads, Flipkart Ads, and Amazon Ads to drive traffic and improve product visibility.
• Optimised product li
Digital Marketing Executive
CodeBurg
May 2019 - Jun 2020 (1 year 1 month)
Improved organic traffic across five websites using on-page SEO, keyword targeting, and content optimisation. Planned and ran Google Ads, Instagram Ads, and Facebook Ads campaigns to generate qualified leads for client brands.
Built foundational digital marketing skills across SEO, paid search, and social media during this internship.
Executed off-page SEO for 5+ projects through link building and citation management
Performed on-page SEO and technical site audits across multiple client websites
Ranked keywords from 3 projects on Page 1 and Page 2 of Google search results
Gained working knowledge of Google Ads, SMO, a
Managed vendor accounts across Amazon, Flipkart, and other e-commerce platforms, handling product listings, order fulfilment, and inventory through Easyecom
Activated 10 new vendor accounts across multiple e-commerce platforms and set up 14 accounts in Easyecom
Listed 500+ SKUs across platforms, ensuring accurate product data and availability
Ran promotional campaigns on Flipkart and Amazon
Education
Degrees, certifications, and relevant coursework
Oriental School of Business
Post Graduate Diploma in Management, Marketing
2017 - 2019
Completed a Post Graduate Diploma in Management with a focus on Marketing (minor in HR).
Agnel Institute of Technology and Design
Bachelor of Engineering, Electronics and Communications Engineering
2013 - 2017
Grade: 67.5%
Earned a Bachelor of Engineering in Electronics and Communications Engineering.
Dnyanprassark mandal higher secondary school
12th, Computer Science
2011 - 2013
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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