Looking for a job

Shivam Kaushik

@shivamkaushik

Message

Performance Marketing Specialist with 6+ years in Paid Search management.

India

Message

What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my expertise in performance marketing to drive impactful results and contribute to a dynamic team.

I am a Performance Marketing Specialist with over 6 years of experience in managing and optimizing high-budget Paid Search and Shopping campaigns across various platforms, including Google Ads, Microsoft Ads, and Amazon Ads. My journey began as a Google vendor, where I supported clients through strategic consultation and technical troubleshooting, leading to significant improvements in campaign performance.

Throughout my career, I have had the privilege of working with global brands such as Nike, Gucci, Vodafone, and MasterCard. One of my notable achievements includes spearheading the launch of Vodafone's eSIM travel card in Europe, which resulted in a remarkable 35% increase in conversions. I am skilled in crafting audience strategies and implementing conversion tracking solutions that drive product adoption and measurable business growth.

My experience extends to managing multi-million-dollar budgets and optimizing Return on Ad Spend (ROAS) through strategic bidding and targeted advertising. I thrive in collaborative environments, working closely with creative and analytics teams to design scalable media plans that align with client KPIs and business goals.

Experience

Work history, roles, and key accomplishments

Paid Search Account Manager

Dentsu

May 2024 - Nov 2024 (6 months)

Managed and optimized high-budget Paid Search and Shopping campaigns for global brands like Vodafone and MasterCard. Achieved significant ROI improvements and conversion increases through strategic bidding and audience targeting.

Google Ads Microsoft Ads Conversion Tracking Media Planning Performance Analysis Technical Troubleshooting Budget Management

Digital Marketing Senior Associate

GoogleOperationsCenter

Jan 2021 - Apr 2024 (3 years 3 months)

Provided consultative digital marketing strategies for Google Ads clients, achieving a 99% product approval rate and enhancing campaign performance across multiple regions.

Google Ads Campaign Optimization Client Relationship Management Technical Implementation Performance Optimization Data Analysis Reporting

Digital Marketing Strategist

Cognizant

Jul 2019 - Dec 2020 (1 year 5 months)

Supported e-commerce clients with campaign optimizations and data analysis using Google Analytics, leading to performance-driven changes and growth opportunities.

Google Analytics Data Analysis Reporting Performance Optimization Trend Analysis

Account Strategist

Regalix

May 2018 - Jun 2019 (1 year 1 month)

Optimized PPC campaigns and managed cross-platform budgets to meet client KPIs. Built strong client relationships through effective communication and campaign reviews.

Client Communication Relationship Building

Education

Degrees, certifications, and relevant coursework

GITAM University

Bachelor of Technology, Computer Science Engineering

2014 - 2018

Grade: 7.2

Completed a Bachelor of Technology in Computer Science Engineering, achieving a GPA of 7.2. Developed skills in digital marketing and performance advertising, with a focus on optimizing paid search campaigns.