Shivam Kaushik
@shivamkaushik
Performance Marketing Specialist with 6+ years in Paid Search management.
What I'm looking for
I am a Performance Marketing Specialist with over 6 years of experience in managing and optimizing high-budget Paid Search and Shopping campaigns across various platforms, including Google Ads, Microsoft Ads, and Amazon Ads. My journey began as a Google vendor, where I supported clients through strategic consultation and technical troubleshooting, leading to significant improvements in campaign performance.
Throughout my career, I have had the privilege of working with global brands such as Nike, Gucci, Vodafone, and MasterCard. One of my notable achievements includes spearheading the launch of Vodafone's eSIM travel card in Europe, which resulted in a remarkable 35% increase in conversions. I am skilled in crafting audience strategies and implementing conversion tracking solutions that drive product adoption and measurable business growth.
My experience extends to managing multi-million-dollar budgets and optimizing Return on Ad Spend (ROAS) through strategic bidding and targeted advertising. I thrive in collaborative environments, working closely with creative and analytics teams to design scalable media plans that align with client KPIs and business goals.
Experience
Work history, roles, and key accomplishments
Paid Search Account Manager
Dentsu
May 2024 - Nov 2024 (6 months)
Managed and optimized high-budget Paid Search and Shopping campaigns for global brands like Vodafone and MasterCard. Achieved significant ROI improvements and conversion increases through strategic bidding and audience targeting.
Digital Marketing Senior Associate
GoogleOperationsCenter
Jan 2021 - Apr 2024 (3 years 3 months)
Provided consultative digital marketing strategies for Google Ads clients, achieving a 99% product approval rate and enhancing campaign performance across multiple regions.
Digital Marketing Strategist
Cognizant
Jul 2019 - Dec 2020 (1 year 5 months)
Supported e-commerce clients with campaign optimizations and data analysis using Google Analytics, leading to performance-driven changes and growth opportunities.
Account Strategist
Regalix
May 2018 - Jun 2019 (1 year 1 month)
Optimized PPC campaigns and managed cross-platform budgets to meet client KPIs. Built strong client relationships through effective communication and campaign reviews.
Education
Degrees, certifications, and relevant coursework
GITAM University
Bachelor of Technology, Computer Science Engineering
2014 - 2018
Grade: 7.2
Completed a Bachelor of Technology in Computer Science Engineering, achieving a GPA of 7.2. Developed skills in digital marketing and performance advertising, with a focus on optimizing paid search campaigns.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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