Shivam KaushikSK
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Shivam Kaushik

@shivamkaushik

Performance Marketing Specialist with 6+ years in Paid Search management.

India
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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my expertise in performance marketing to drive impactful results and contribute to a dynamic team.

I am a Performance Marketing Specialist with over 6 years of experience in managing and optimizing high-budget Paid Search and Shopping campaigns across various platforms, including Google Ads, Microsoft Ads, and Amazon Ads. My journey began as a Google vendor, where I supported clients through strategic consultation and technical troubleshooting, leading to significant improvements in campaign performance.

Throughout my career, I have had the privilege of working with global brands such as Nike, Gucci, Vodafone, and MasterCard. One of my notable achievements includes spearheading the launch of Vodafone's eSIM travel card in Europe, which resulted in a remarkable 35% increase in conversions. I am skilled in crafting audience strategies and implementing conversion tracking solutions that drive product adoption and measurable business growth.

My experience extends to managing multi-million-dollar budgets and optimizing Return on Ad Spend (ROAS) through strategic bidding and targeted advertising. I thrive in collaborative environments, working closely with creative and analytics teams to design scalable media plans that align with client KPIs and business goals.

Experience

Work history, roles, and key accomplishments

RE

Account Strategist

Regalix

May 2018 - Jun 2019 (1 year 1 month)

Optimized PPC campaigns and managed cross-platform budgets to meet client KPIs. Built strong client relationships through effective communication and campaign reviews.

Education

Degrees, certifications, and relevant coursework

GITAM University logoGU

GITAM University

Bachelor of Technology, Computer Science Engineering

2014 - 2018

Grade: 7.2

Completed a Bachelor of Technology in Computer Science Engineering, achieving a GPA of 7.2. Developed skills in digital marketing and performance advertising, with a focus on optimizing paid search campaigns.

Tech stack

Software and tools used professionally

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