Open to opportunities

MOHAMMAD DANISH

@mohammaddanish2

Message

Paid media executive optimizing full-funnel campaigns and tracking for measurable ROAS.

India

Message

What I'm looking for

I’m looking to own paid social and search campaigns for international brands—driving CPL down and ROAS up through strong attribution, experimentation, and real-time optimization. I thrive in teams that value data accuracy, structured testing, and transparent reporting.

I’m a highly performance-driven paid media professional with 3+ years of hands-on experience in digital advertising and paid social across Meta Ads, Google Ads, LinkedIn, Snapchat, and TikTok. I focus on conversion tracking, audience targeting, A/B testing, and real-time campaign optimization using GA4, GTM, and Meta Pixel.

Across my roles, I’ve reduced CPL by 30–50%, managed combined monthly budgets of $20,000+ USD, and scaled full-funnel campaigns for international clients across Australia, Ireland, UK, New Zealand, and USA. I’m especially proud of building reliable attribution—achieving 95%+ tracking accuracy—and improving reporting confidence by eliminating 20–30% discrepancies.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Buying Specialist

Current

Freelance

Independently managed paid media buying for international D2C and B2B clients across Australia, Ireland, UK, New Zealand, and USA with a combined $20,000+ monthly budget. Scaled Meta and Google Ads by identifying winning audiences and creatives, increasing conversion volume by 35–60% in the first 90 days for new clients while maintaining 100% retention through weekly/monthly reporting and full att

Meta Ads Manager Google Ads Audience Targeting A B Testing Conversion Tracking GA4 Budget Management Ads Reporting

Current

Paid Media Buying Specialist

Current

Self-Employed

Managed paid media buying for international D2C and B2B clients across Australia, Ireland, UK, New Zealand, and USA, handling $20,000+ monthly ad budgets. Scaled Meta and Google Ads campaigns to increase conversion volume by 35–60% within 90 days and improved CPL by 30–50% using audience and creative testing, maintaining 100% client retention.

Media Buying Meta Ads Google Ads Audience Targeting Lookalike Audiences A B Testing Budget Management

Senior Process Executive

Cognizant Technology Solutions

Jun 2025 - Nov 2025 (5 months)

Diagnosed and resolved 50+ GTM and Google Ads tracking issues per sprint, achieving 95%+ attribution accuracy across client accounts. Improved conversion tracking setups (enhanced, offline, event-based) and reduced implementation errors by 40%, eliminating 20–30% reporting discrepancies.

Google Tag Manager (GTM)Conversion Tracking Attribution

Digital Marketing Analyst

NexGen Energia Ltd.

Jun 2022 - Apr 2025 (2 years 10 months)

Managed end-to-end paid media buying and optimization across Meta Ads, Google Ads, LinkedIn, Snapchat, and TikTok, meeting ROAS benchmarks month-over-month. Reduced CPL by 30–50% via structured A/B testing, built lookalike and retargeting audiences, and improved full-funnel lead quality while maintaining 100% client retention.

Meta Ads Manager Google Ads A B Testing Audience Targeting Lookalike Audiences Retargeting ROAS