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Devrishi Goswami

@devrishigoswami

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Paid Search Specialist driving ROAS growth with Google Ads, Performance Max, and YouTube.

India

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What I'm looking for

I’m looking for a performance marketing role where I can own Google Ads and scaling strategy end-to-end, improve ROAS/CPA through data-based optimisation, and collaborate with stakeholders using clear reporting, forecasting, and attribution-driven decisions.

I’m a Paid Search Specialist with 5+ years of experience managing high-budget Google Ads and Microsoft Advertising campaigns across UK, EMEA, and global markets. I’ve delivered measurable revenue and efficiency gains at leading agencies like Dentsu and GroupM Nexus.

At Dentsu, I own end-to-end strategy and execution across Search, Performance Max, Demand Gen, and YouTube, managing £450K+ monthly budgets for UK clients. I’ve driven 5X YoY revenue growth by scaling high-performing campaigns and improving budget efficiency through advanced pacing and allocation—while sustaining target ROAS and improving qualified lead volume at the right CPA.

Previously at GroupM Nexus, I managed €170K+ monthly budgets across 10+ EMEA accounts, including IKEA and Deutsche Bank, and improved performance through search query refinement and funnel-focused decisions. I bring a data-driven approach—audience strategy, attribution modelling, and continuous testing—supported by structured reporting and actionable optimization at scale.

Experience

Work history, roles, and key accomplishments

Current

Sr. Analyst Paid Search

Current

Dentsu

Jun 2025 - Present (1 year)

Own end-to-end strategy, management, and execution of Google Ads campaigns (Search, Performance Max, Demand Gen, YouTube) across multiple UK clients. Manage £450K+ monthly budgets and delivered 5X YoY revenue growth for a fashion eCommerce brand while improving budget efficiency and maintaining target ROAS and CPA performance.

Google Ads Performance Max Demand Gen YouTube Ads Bid Management ROAS CPA Optimization

Sr. Executive Paid Search

GroupM Nexus Global

Feb 2024 - Jun 2025 (1 year 4 months)

Manage SEM across the EMEA region, handling €170K+ monthly budgets across 10+ accounts spanning automotive, banking, eCommerce, and QSR. Drove revenue growth through keyword strategy and funnel-focused campaign decisions, delivering measurable CVR and ROAS uplifts for global brands such as IKEA, Deutsche Bank, Burger King, and Bioderma.

Google Ads Ad Copy Optimization

Digital Marketing Analyst

Cedcoss Technologies Pvt Ltd

Jun 2021 - Feb 2024 (2 years 8 months)

Independently managed 10+ eCommerce client accounts with monthly budgets up to $32K across Search, Shopping, Performance Max, Display, and YouTube. Improved conversion rates through A/B testing of ad creatives and landing pages, built remarketing/retargeting strategies, and maintained a 100% client retention rate through proactive performance delivery.

Google Ads Google Merchant Center Performance Max Display Advertising YouTube Ads A B Testing Landing Page Optimization Retargeting