Open to opportunities

Aditya Mehrotra

@adityamehrotra

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Paid media specialist delivering data-driven ROAS/CPA growth across cross-channel campaigns.

India

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What I'm looking for

I’m looking for a performance marketing role where I can plan and optimize cross-channel paid campaigns, run A/B and creative testing, and use audience segmentation + CRM automation to improve ROAS, CPA, and qualified lead volume.

I’m a performance-driven Paid Media Specialist with 4+ years of experience planning, buying, and optimizing cross-channel paid media campaigns across Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads. I’ve managed budgets up to $50,000 per month and consistently delivered strong outcomes like a 3.5x return on ad spend (ROAS) and a 15% reduction in CPA through audience segmentation, A/B testing, and creative testing.

My focus is full-funnel lead generation and continuous improvement—using retargeting/remarketing, CRM automation, and conversion rate optimization (CRO) to improve CPL, CTR, and media efficiency. I’ve built testing frameworks, run weekly performance analysis (ROAS, CPA, CPL, CPM, CPC), and implemented workflows with tools like GoHighLevel, Zapier, and GA4 to grow qualified leads and performance.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Specialist

Current

GoWebbo & Co.

Apr 2022 - Present (4 years 3 months)

Planned, bought, and optimized paid social and display campaigns across Meta Ads for multiple clients, improving CTR and reducing CPA. Managed large monthly budgets, ran A/B and creative testing, built retargeting/remarketing, and used Zapier and GoHighLevel to automate lead generation.

Paid Social Advertising Display Advertising Meta Ads A B Testing Creative Testing Audience Segmentation Custom Audiences Lookalike Audiences Retargeting Media Planning and Buying Budgeting CPA Optimization CRM Automation Zapier GoHighLevel

Digital Marketing Consultant

GEC Group

Sep 2020 - Oct 2022 (2 years 1 month)

Designed and managed LinkedIn Ads and Sales Navigator outreach to improve B2B lead generation and developed paid and organic content strategies. Contributed to CRO and content initiatives that increased site traffic and improved conversion rates.

LinkedIn Ads LinkedIn Sales Navigator B2B Lead Generation Content Strategy

Digital Marketing Executive

Satguru Travel and Tourism Services

Nov 2021 - Mar 2022 (4 months)

Planned and executed Meta Ads campaigns that increased lead generation and supported cross-channel paid media efforts for a travel and tourism brand. Ran segmented email campaigns that improved open rates and contributed to higher engagement and follower growth.

Paid Social Advertising Meta Ads Lead Generation Audience Targeting Audience Segmentation Email Marketing

Digital Marketing Intern

Make Me Builder

Mar 2020 - Aug 2020 (5 months)

Supported paid search and paid social advertising efforts on Google Ads and Meta Ads. Analyzed campaign performance data using Google Analytics to support optimization and budget allocation.

Paid Search Google Ads Paid Social Advertising Meta Ads Google Analytics

Digital Marketing Intern

Qversity

Dec 2019 - Feb 2020 (2 months)

Executed Google Ads and social media advertising with a focus on audience targeting, bidding strategy, and media budget efficiency. Performed on-page and off-page SEO, analyzed performance with Google Analytics, and handled social media scheduling using Hootsuite and Zoho Social.