Shilpa Selvan
@shilpaselvan
Paid media specialist at WPP GroupM Nexus who reduced CPA by 20–30% across global brand campaigns.
IndiaWhat I'm looking for
At WPP GroupM Nexus, I manage paid social campaigns for Discover Financial Services, Ford, and Lincoln across the US and Canada. I handle Meta Ads execution from planning and setup through budget pacing, optimization, and reporting, reducing CPA by approximately 20–30% and increasing conversion rates by approximately 25–35%.
At IPG Media Brands, I managed campaigns across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads for Australia and New Zealand markets. Through audience and creative optimization, I reduced CPA by approximately 25–30%, improved conversion rates by approximately 30–40%, and achieved 2x–2.5x ROAS.
Earlier, at IPG Interactive Avenues, I executed and optimized campaigns across Google Ads and Meta Ads, supported account leads on strategy, and built recurring performance reports. I hold Google Ads, Meta Blueprint, Google Analytics, and Amazon Ads certifications.
Experience
Work history, roles, and key accomplishments
Senior Executive
WPP GroupM Nexus
May 2024 - Present (2 years 4 months)
Manage paid social campaigns for global brands including Discover Financial Services, Ford, and Lincoln across the US and Canada markets. Lead end-to-end Meta Ads campaign execution, improving CPA by ~20-30% and conversion rates by ~25-35%.
Senior Executive
IPG Media Brands
Apr 2023 - May 2024 (1 year 1 month)
Managed multi-channel campaigns across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads for Australia & New Zealand markets. Reduced CPA by ~25-30% and improved conversion rates by ~30-40% through audience and creative optimization.
Executive
IPG Interactive Avenues
Feb 2021 - Mar 2023 (2 years 1 month)
Executed and optimized multi-platform paid media campaigns across Google Ads and Meta Ads, supporting account leads on strategy. Built recurring performance reports and monitored budget pacing across accounts.
Education
Degrees, certifications, and relevant coursework
Mumbai University
Bachelor of Management Studies, Management Studies
Bachelor of Management Studies from Mumbai University, Mumbai, India.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
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