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Sakshi Tiwari

@sakshitiwari2

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Performance-driven Paid Media Professional with 8.5 years of experience.

India

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What I'm looking for

I am seeking a role that fosters innovation, collaboration, and growth opportunities in digital marketing.

I am a seasoned Paid Search Professional with over 8.5 years of experience in driving strategic paid media initiatives across global markets. My journey has taken me through various roles, culminating in my current position as a Senior Manager at Brainlabs, where I lead the Paid Search strategy for diverse clients. I excel in aligning client objectives with actionable insights, ensuring that every campaign not only meets but exceeds expectations.

Throughout my career, I have successfully managed high-value accounts, improved client satisfaction scores, and developed innovative tools that streamline processes and enhance performance. My ability to lead cross-functional teams and foster collaboration has been instrumental in delivering exceptional results. I am passionate about leveraging data and insights to drive business growth and am committed to continuous learning and innovation in the ever-evolving digital landscape.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager - Paid Search

Current

Brainlabs

Sep 2023 - Present (2 years)

Directed Paid Search strategy and execution across global brands and regions, ensuring alignment with client objectives and KPIs. Designed and optimized internal processes to deliver seamless client experiences and cross-team coordination.

Paid Search Paid Media Strategic Planning Client Management Team Leadership Process Optimization Google Ads Performance Marketing Cross Functional Team Leadership Stakeholder Management

Media Manager - Paid Search

Merkle Sokrati

Nov 2022 - Aug 2023 (9 months)

Led the India Paid Search Academy, overseeing hiring, conducting technical interviews, and managing training programs to ensure new hires were client-ready. Led the India-based EMEA support team with full ownership of the clients they supported, including resource utilization, bandwidth planning, and ongoing training and development.

Paid Search Academy Leadership Technical Interviewing Training Programs Team Leadership Resource Management Process Improvement Scalability

Sr. Associate II - Team Lead - SEM specialist

Merkle Sokrati

Jan 2022 - Oct 2022 (9 months)

Managed end-to-end talent development for Junior Associates/Associates, including hiring, technical interviews, onboarding, and training to ensure client readiness. Led a high-performing team of 7-8 members, driving collaboration and execution across projects.

Talent Development Team Leadership Strategy Development Budget Management Optimization Reporting Collaboration

Sr. Associate I- SEM Specialist

Merkle Sokrati

Dec 2020 - Dec 2021 (1 year)

Managed Google, Bing, and SA360 campaigns across multiple clients in areas of campaign building, ad copy creation, keyword expansion, automated rules, scripts, bulk uploads, performance monitoring and optimization, bid strategy, account structure, automation and reporting. Acted as a coach and mentor for junior team members.

Google Ads Bing Ads SA360 Campaign Management Keyword Research Performance Monitoring Optimization Bidding Strategies Mentoring

Assistant Digital Marketing Manager

K11 Academy of Fitness Sciences

Feb 2020 - Dec 2020 (10 months)

Managed end-to-end Google Ads campaigns for lead generation. Led overall strategy, planning, analysis, and reporting for paid search, social, and SEO.

Google Ads Lead Generation Paid Search Social Media Marketing SEO Strategy Planning Analysis Reporting

Senior Analyst

eClerx

Nov 2017 - Jan 2020 (2 years 2 months)

Managed end-to-end Google Ads accounts, including campaign creation, analysis, and reporting. Analyzed websites of potential clients across SEO, SEM, Amazon, and Site Search; identified gaps and improvement areas, built performance benchmarks, and prepared customized pitch decks to support business acquisition.

Google Ads Campaign Management Website Analysis SEO SEM Competitive Analysis Client Pitch Decks

Media Marketing Intern

Doodle Genie

Aug 2017 - Oct 2017 (2 months)

Created and managed social media platforms including Facebook, LinkedIn, Instagram, Pinterest, and Twitter. Performed SEO activities (on-page, off-page, link building, and content writing) for the website.

Social Media Management LinkedIn Instagram Pinterest Twitter SEO On Page SEO Off Page SEO Content Writing WordPress Squarespace

Education

Degrees, certifications, and relevant coursework

Not specified

Not specified, Not specified

The provided text does not contain specific educational history details for Sakshi Tiwari, such as university names, degrees, or years of study. It primarily focuses on professional experience and skills.