Madanjit Singh
@madanjitsingh
Global revenue and GTM leader scaling SaaS, AI and digital-transformation businesses across APAC.
What I'm looking for
I am a results-driven business-development and revenue leader with over 20 years' experience across APAC and the Middle East, focused on scaling SaaS, AI and digital-transformation ventures through enterprise sales, strategic partnerships and GTM execution.
I have repeatedly built high-performing teams and launched new markets: scaling SAP Concur SEA from under US$400K to US$25M, delivering 5× enterprise-revenue growth at Ranosys, and building a US$650K pipeline and reseller networks for Observo.AI.
I excel at forging ecosystems with GSIs, resellers and technology partners, mentoring senior sales leaders, and instituting disciplined forecasting and customer-success frameworks that drive retention and enterprise adoption.
Experience
Work history, roles, and key accomplishments
GTM Advisor, Asia & Middle East
Observo.AI
Feb 2025 - Present (8 months)
First hire to build Asia business; developed market-entry strategy and built a US$650K qualified sales pipeline within six months while establishing distributor/reseller networks across Singapore, Vietnam, Philippines and Japan.
Led expansion of the SAFe portfolio across six ASEAN countries, onboarding 15 GSI/RSI/technology partners and securing 10 enterprise and public-sector clients to drive regional adoption.
Chief Revenue Officer
Anchanto
Jun 2021 - Jul 2022 (1 year 1 month)
First CRO hire who defined GTM strategy and sales culture, managed eight-country teams (35 staff) and led market entry into South Korea and the Middle East.
Senior Advisor, APAC Growth
Ekata
Dec 2020 - May 2021 (5 months)
Built and led a six-member team to deliver APAC revenue goals, introduced CxO roundtables and account-segmentation frameworks, accelerating pipeline growth ahead of Ekata's acquisition.
Advisor to Founder & CEO
Ranosys Technologies
Nov 2019 - Aug 2020 (9 months)
Partnered with CEO to deliver five-fold enterprise revenue growth by developing digital-transformation, product-engineering and e-commerce partnerships and building an alliance ecosystem.
Managing Director, South-East Asia
SAP Concur
Nov 2014 - Oct 2019 (4 years 11 months)
Scaled revenue from under US$400K to US$25M and grew client base from fewer than 15 to over 350 with >99% renewal rates while expanding team from 4 to 30 and implementing customer-success frameworks.
Education
Degrees, certifications, and relevant coursework
University of South Australia
Executive Master of Business Administration, Business Administration
2000 - 2002
Completed an Executive MBA focused on strategic management and leadership from 2000 to 2002.
St. Stephen's College, University of Delhi
Bachelor of Arts, Mathematics
1982 - 1985
Completed a Bachelor of Arts in Mathematics with coursework in advanced mathematics and analytical problem solving.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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