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Sofiane Bennacer

@sofianebennacer

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Senior commercial leader driving revenue growth and GTM strategy across healthcare, biotech, and SaaS.

Singapore

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What I'm looking for

I seek senior commercial roles where I can lead GTM strategy, scale revenue globally, build high-performing teams, and drive partnerships in healthcare/biotech or SaaS.

I am a senior commercial executive with 10+ years scaling healthcare, biotech, and SaaS businesses across global markets. I have led go-to-market strategies, enterprise sales, and strategic partnerships that grew a molecular diagnostics business from $0 to $70M in its first year and launched an AI-powered SaaS platform to initial ARR traction.

I build and lead cross-functional international teams, establish distribution networks, and execute market entry plans across EMEA, APAC, and the Americas. I advise startups and enterprises on commercial strategy and have supported 20+ companies in international expansion, with experience securing major enterprise contracts and strategic technology partnerships.

Experience

Work history, roles, and key accomplishments

Current

Product Leader & Co-Founder

Current

Class Wizard

Mar 2023 - Present (2 years 10 months)

Founded and led an AI-powered SaaS platform for international schools, growing ARR to $20K in year one and securing 10 institutional clients while building an 8-person engineering and commercial team across SEA.

SaaS Go To Market Strategy Enterprise Sales Team Leadership Strategic Partnerships Product Strategy Fundraising

Business Development Director

Sense Biodetection

Aug 2021 - Feb 2023 (1 year 6 months)

Built international commercial strategy and channel framework for a molecular diagnostics platform across EMEA, APAC and MENA, secured a major enterprise contract (FIFA World Cup) and positioned the company for acquisition by Sherlock Biosciences.

International Business Development Commercial Strategy Channel Sales Strategic Partnerships Enterprise Sales

Head of Business Development

Credo Diagnostics Biomedical

Jun 2018 - Jun 2021 (3 years)

Recruited as first commercial hire to build global BD and marketing operations, launching VitaPCR™ and driving company revenue from $0 to $70M in 2020 through global distribution and sales execution.

Revenue Growth Distribution Sales Leadership Market Development Contract Negotiation Team Building

Founder & Head of Strategy

Biomedic Consulting

Oct 2016 - Jun 2018 (1 year 8 months)

Founded a consultancy advising 20+ biotech and MedTech clients on European market entry, regulatory pathway mapping (CE/FDA), distributor sourcing, and go-to-market execution.

Consulting Market Entry Strategy Regulatory Pathways Distributor Competitive Analysis Strategic Partnerships International Expansion

Business Development Director

E&O Medical Group

Dec 2014 - Nov 2016 (1 year 11 months)

Led APAC business development for a medical equipment distributor, driving revenue growth (25% in 2015, 45% in 2016) through new product commercialization and entry into diagnostics and dental markets.

Business Development Product Commercialization APAC Revenue Growth KOL Engagement Contract Negotiation

Business Development Manager

Medmira Inc.

Jan 2014 - Dec 2014 (11 months)

Authored go-to-market and financial strategy for rapid diagnostics international expansion, developing country-entry roadmaps, pricing models, and licensing frameworks for EMEA, APAC and LATAM.

Go To Market Strategy Market Research Financial Modeling Competitive Analysis International Expansion Strategic Planning