Silvia Konrad

I've spent 15 years helping B2B organizations connect customer needs with business objectives through go-to-market strategy, demand generation, digital transformation, and customer experience.

At Packimpex, I increased inbound lead generation by 28% year over year, co-led a corporate website redesign as secondary Product Owner, and implemented analytics through GTM, Google Analytics, and custom event tracking.

I led CRM implementation, lead-management processes, and reporting workflows to improve pipeline visibility and cross-functional alignment. I also increased email and social engagement by 150% over two years through segmentation and lifecycle communication programs, while owning annual planning and a CHF 500k budget.

Previously, I grew lead generation by 40%, generated EUR 100k by helping launch and scale an internal startup, and led multi-channel growth programs across search, email, display, and social. I enjoy combining strategic thinking with hands-on execution, team leadership, and data-driven decision-making.