Open to opportunities

Edwin Strauss

@edwinstrauss

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Full stack Software Marketeer driving strategy and revenue growth.

Switzerland

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What I'm looking for

I am looking for a role that allows me to leverage my marketing expertise in a dynamic environment, focusing on innovative strategies and community engagement.

I am an experienced B2B Marketing Manager with a proven track record in developing and executing successful marketing campaigns. My strategic approach has led to a 60% annual increase in lead-to-revenue ratios and an 80% improvement in efficiency through marketing automation. I thrive in dynamic environments, leveraging my expertise to drive continuous growth in both new and existing customer business.

As a digital disruptor and software start-up founder, I possess a hands-on, cross-culturally adept leadership style. My ability to communicate effectively has been instrumental in fostering team expansion and achieving revenue-driving marketing KPIs consistently over the years. I am passionate about optimizing marketing strategies to enhance community engagement and streamline sales processes.

Experience

Work history, roles, and key accomplishments

Current

MarTech Consultant

Current

Freelancer Mandates

Jun 2016 - Present (9 years)

Developed and executed digital B2B marketing strategies, focusing on operational implementation, monitoring, and continuous optimization. Accelerated new customer acquisition through lead generation and shortened sales cycles via marketing automation.

Digital Marketing B2B Marketing Marketo Eloqua HubSpot Lead Generation Marketing Automation Partner Marketing

Current

Head of Marketing

Current

Swiss Fintech Association

Apr 2025 - Present (2 months)

Currently optimizing website design and performance, while strengthening marketing automation and engagement. Also focused on improving community building, boosting event management, and optimizing content production and distribution.

Website Optimization Marketing Automation Community Building Event Management Content Production Distribution

Marketing Lead DACH/NL

Eficode Switzerland AG

Apr 2024 - Mar 2025 (11 months)

Responsible for OKR-driven marketing strategy and execution, utilizing sprint-based planning with Jira and Confluence. Continuously aligned marketing with sales for pipeline development and expansion, and shortened sales cycles through HubSpot marketing automation.

OKR’S Marketing Strategy Jira Confluence Sales Alignment Pipeline Development Marketing Automation HubSpot Partner Marketing

Marketing & Communications Manager

Wagner AG

Oct 2022 - Jul 2023 (9 months)

Led strategic realignment through digital marketing, implementing marketing automation and employer branding initiatives. Increased PR reach through expert publications and optimized content leveraging AI technology.

Digital Marketing Marketing Automation Employer Branding PR AI Technology Team Leadership

Head of Marketing

Etops Group AG

Jul 2021 - Jun 2022 (11 months)

Developed and optimized digital marketing strategies, implementing marketing automation to accelerate lead generation. Created high-quality expert content for both digital and non-digital campaigns, and led the marketing team and external agencies.

Digital Marketing Strategy Marketing Automation Lead Generation Content Creation Team Leadership Agency Event Planning

Marketing Manager

Siemens Industry Software

Nov 2017 - May 2018 (6 months)

Led the marketing team for Austria, overseeing 50 software solutions and implementing the local marketing strategy. Improved lead quality quantitatively and qualitatively, and optimized processes through marketing automation.

Marketing Team Local Marketing Process Optimization Marketing Automation Sales Integration

Marketing Director

Dynatrace

Nov 2010 - May 2016 (5 years 6 months)

Implemented the localized DACH strategy and led a diverse team through two M&A events. Achieved revenue growth through successful lead generation campaigns and managed marketing automation projects.

DACH Strategy Team Leadership M&A Lead Generation PR Project Management Marketing Automation

Sales Manager

Activ8 Gmbh

Nov 2008 - Nov 2010 (2 years)

Managed sales for an innovative SaaS startup specializing in online presentations. Focused on driving revenue and expanding market reach.

Sales Management SaaS Revenue Market Expansion

Sales Manager

COPS GmbH

May 2004 - Oct 2008 (4 years 5 months)

Managed sales for a banking system house providing Treasury, Risk, Portfolio, and Integration Solutions. Focused on client relationships and driving solution adoption.

Sales Management Risk Management Client Relationship Management

CEO & Founder

Argos Strauss KEG

Oct 2002 - Apr 2004 (1 year 6 months)

Founded and served as CEO of a startup focused on monitoring FX-Loans and Financial Assets. Responsible for all aspects of business development and operations.

CEO Founder FX Loans Financial Assets Business Development Operations Management

Sales Manager

New Technology Systems

Oct 2000 - Sep 2002 (1 year 11 months)

Managed sales for a B2B software provider specializing in POS solutions for technical retailers. Focused on client acquisition and fostering strong business relationships.

Sales Management B2B Software Retail Technology

IT Trainer

Ars Electronica Center Linz Museums GmbH

Oct 1996 - Sep 1999 (2 years 11 months)

Provided IT training, specifically focusing on ECDL-Modules. Educated individuals on fundamental computer skills and software applications.

IT Training Education

Education

Degrees, certifications, and relevant coursework

Johannes-Kepler-Universität Linz

Master, Business Informatics

Studied Business Informatics with a focus on Marketing, Informatics, and Information/Data Management at Johannes Kepler University Linz. The curriculum included a blend of theoretical knowledge and practical application in the field.

Commercial Academy Klagenfurt

Matura, Commercial Studies

Completed Matura at a commercial academy in Klagenfurt, providing a strong foundation in commercial subjects. This education prepared for further studies and professional career.