Open to opportunities

Luther Laymon

@lutherlaymon

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Experienced sales leader driving revenue growth and building high-performing, multi-state sales teams.

United States

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What I'm looking for

I seek a leadership role where I can drive multi-state revenue growth, build high-performing teams, and implement data-driven sales operations in a growth-oriented company.

I am a strategic and dynamic sales leader with 15+ years of experience driving top-line revenue and market expansion across hospitality, retail, and education. I build and mentor high-performing teams and align sales initiatives with company goals.

I have a proven track record of rapid, measurable results, including increasing revenue by over 75% within one year, boosting professional sales by 125% in two years, and increasing education-vertical sales by 250% within 20 months. I specialize in CRM and pipeline management, forecasting & analytics, SOP development, and process implementation to improve pipeline visibility and forecasting accuracy.

I excel at multi-state sales operations, recruitment, onboarding, incentive planning, and partnering with marketing to launch targeted campaigns that scale revenue and brand visibility.

Experience

Work history, roles, and key accomplishments

National Director of Sales and Operations

ASC

Jan 2022 - Jan 2024 (2 years)

Spearheaded national sales strategy, increasing revenue by over 75% within one year and improving forecasting accuracy; built and led a multi-market sales team and streamlined operations via optimized SOPs.

Sales Strategy Revenue Team Leadership SOP Development CRM Forecasting Pipeline Management Cost Optimization

Director of Sales and Customer Relations

OPT

Jan 2020 - Jan 2023 (3 years)

Boosted professional sales by 125% over two years through integrated sales and marketing strategies and improved customer experience by implementing SOPs for sales and service teams.

Sales Operations Customer Experience Integrated Marketing SOPs CRM Remote Sales Campaign Management Forecasting

National Director of Education Sales

Sonic Tools USA

Jan 2018 - Jan 2020 (2 years)

Grew education-vertical sales by 250% within 20 months through remote sales strategies and national branding initiatives; managed hiring, training, and compensation to support rapid scaling.

Education Sales Remote Sales Brand Strategy Hiring Sales Training Scaling CRM

Director of Sales & Sponsorships

GuideOn Military

Jan 2015 - Jan 2018 (3 years)

Implemented rapid-response sales strategies that doubled revenue in 60 days and expanded the organization into five new markets, delivering 400% year-over-year growth.

Sales Strategy Market Expansion Sponsorship Sales Marketing Collateral

Area Sales & Marketing Manager

Recon Sportswear

Jan 2008 - Jan 2015 (7 years)

Directed regional sales and operations supervising up to 20 team members and drove an 1100% increase in monthly sales through localized marketing and streamlined logistics.