Open to opportunities

Lucy Wanjiru

@lucywanjiru

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Marketing and communications professional driving brand growth and engagement.

Kenya

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What I'm looking for

I seek a marketing or communications role where I can lead brand strategy, drive digital engagement, manage stakeholder relationships, and contribute to measurable growth within a collaborative, growth-oriented organization.

I am a dynamic marketing and communications professional with proven experience in corporate communication, public relations, digital marketing, and stakeholder engagement. I have led brand growth initiatives and strategic campaigns that improved customer experience and organizational visibility.

At KASNEB I initiated a Brand Ambassador Program that increased student registrations and helped create Communication and Stakeholder Management policies. I also integrated customer service into the ERP and led procurement and implementation of Socialbakers to expand stakeholder reach.

Earlier roles in customer service and marketing across education and hospitality saw me launch the first digital campaigns for an employer, increase daily client flows, boost sales revenue, and develop reporting models that improved marketing ROI and student retention.

I am currently advancing my expertise with postgraduate studies in public relations and an MSc in Digital Marketing, and I bring hands-on skills in social media strategy, stakeholder management, event coordination, and communications crisis management.

Experience

Work history, roles, and key accomplishments

Management Trainee, Marketing

KASNEB

Nov 2019 - Apr 2022 (2 years 5 months)

Led brand awareness and stakeholder engagement initiatives, increasing student registrations from 35,000 to 40,000 and expanding daily stakeholder reach from 300 to 800+ through social media and ambassador programs.

Brand Management Social Media Marketing Stakeholder Engagement Communications Strategy CRM Analytics Campaign Management

Customer Service Officer

Maxland Group of Hotels

Jul 2019 - Oct 2019 (3 months)

Launched the hotel's first digital marketing campaigns, increasing daily client flow to 350+ and boosting sales revenue by 30% (KSh 300,000 to 450,000).

Digital Marketing Customer Service Sales Growth Reporting CRM

Customer Service Officer

Unicaf University

Feb 2019 - Jul 2019 (5 months)

Marketed academic programs and provided career guidance to prospective students, supporting enrollment processes and student engagement.

Student Recruitment Customer Service Career Guidance CRM Lead Management Communication Reporting

Marketing & Customer Service Intern

Zetech University

Sep 2018 - Feb 2019 (5 months)

Developed a lead-reporting model that improved marketing ROI and proposed program transition plans that increased student retention by 85% and revenue by 25%.

Marketing Analytics Student Recruitment Reporting Retention Strategy CRM

Sales & Marketing Representative

Rowan Technologies

Jan 2014 - Dec 2014 (11 months)

Increased retail client base from 250 to 300+ and implemented an inventory tracking system that improved stock management and client loyalty through tailored credit offerings.

Sales Inventory Management Marketing CRM Reporting Relationship Management