Laura Kitur

I’m a results-driven Public Relations and Brand Communications professional with 5+ years of experience leading integrated marketing campaigns, digital storytelling, brand positioning, and audience engagement strategies. I focus on building authentic brand narratives that elevate market presence and create measurable outcomes.

In my current role, I lead integrated marketing and communications for a hospitality brand across digital, print, social media, and partnership channels. I manage social media strategy and paid advertising, including online reputation platforms such as MetaAds, Google Ads, TripAdvisor, and TrustYou, while coordinating photo and video production to strengthen campaign performance.

Alongside this, I’ve delivered tangible brand gains as a PR & Brand Expert and as a Brand Manager. I developed brand initiatives that increased personal brand visibility by 40%, created social content that drove a 60% increase in organic traffic and engagement, and used performance analytics to improve results by 50%, while running data-driven digital campaigns across email marketing, SEO/SEM, and community engagement.

Earlier, as a Public Relations Manager, I spearheaded multi-channel PR and publicity campaigns that increased customer engagement by 40% and generated a 25% increase in sales revenue within one month. I’ve consistently combined media relations and campaign execution with analytics and reporting, building long-term client and media relationships grounded in trust and brand consistency.