Open to opportunities

carol wachira

@carolwachira

Message

Accomplished marketing and communications professional with 20+ years of experience.

Kenya

Message

What I'm looking for

I am looking for a role that allows me to leverage my extensive marketing experience to drive brand growth and innovation in a dynamic environment.

I am an accomplished marketing and communications professional with over 20 years of progressive experience in integrated marketing communications, brand management, public relations, media strategy, and revenue generation. My career has been defined by my ability to transform start-ups into profitable, visible brands through strategic campaigns and measurable marketing outcomes.

At iBrand Limited, I led the transformation of the company from a start-up to a recognized PR and media monitoring brand in Kenya, increasing revenue by 20% over four years through innovative campaign strategies. My expertise in digital marketing and stakeholder engagement has allowed me to oversee brand visibility and market expansion through multi-channel communication, ensuring that our messaging resonates with target audiences.

Throughout my career, I have consistently demonstrated my ability to build strong relationships with clients and execute successful promotional campaigns. I am passionate about leveraging my skills in integrated marketing strategy and brand development to drive revenue generation and enhance brand presence in competitive markets.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communications Manager

Current

iBrand Limited

Jun 2012 - Present (13 years 4 months)

Led iBrand's transformation from a start-up to a recognized PR and media monitoring brand in Kenya. Increased revenue by 20% over four years through campaign strategy and digital innovation.

Brand Development Digital Marketing Campaign Management AI Tools Marketing Automation

Marketing & Business Development Executive

i-Media Limited

Sep 2009 - Jun 2012 (2 years 9 months)

Generated Ksh 1M in monthly revenue within 3 months of launch. Positioned the company brand from scratch through aggressive outreach and messaging.

Marketing Strategy Business Development Positioning)Revenue Outreach Messaging Positioning

Marketing Representative

Channel 2 Entertainment

Feb 2008 - Mar 2009 (1 year 1 month)

Managed local promotions, audience outreach, and brand representation. Maintained brand alignment with headquarters and supported market exit communication.

Outreach Brand Representation Communication Strategy

Sales & Marketing Executive

Ideas and Places Media / Clox Limited

Jan 2003 - Jan 2008 (5 years)

Achieved 10% revenue growth in first year and maintained consistent year-on-year increases. Built strong relationships with clients and executed promotional campaigns.

Sales Marketing Revenue Client Relationship Management Campaigns

Education

Degrees, certifications, and relevant coursework

United States International University - Africa

Bachelor of Arts, International Business Administration (Marketing)

Completed a Bachelor of Arts in International Business Administration with a specialization in Marketing. Gained comprehensive knowledge in global business practices and marketing strategies.

Kenya Institute of Management

Diploma, Public Relations

Obtained a Diploma in Public Relations, focusing on strategic communication and media relations. Developed skills in managing public image and fostering positive stakeholder relationships.

Job Institute of Management

Diploma, Mass Communication

Earned a Diploma in Mass Communication, covering various aspects of media and communication. Acquired foundational knowledge in journalism, broadcasting, and public information dissemination.