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Loise Gitonga

@loisegitonga

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Strategic Marketing & Communications Leader

Kenya

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What I'm looking for

I’m seeking remote opportunities in communications and marketing where I can combine strategic thinking with creative storytelling to drive brand awareness, engagement, and growth. I'm passionate about crafting clear, human-centered messaging that resonates across channels, whether through digital campaigns, social media, content marketing, or brand communications.

As a versatile 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 and 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥, I bring 𝐨𝐯𝐞𝐫 10 𝐲𝐞𝐚𝐫𝐬 of experience leading transformative brand initiatives, stakeholder engagement programs and integrated marketing strategies across 𝐞𝐧𝐞𝐫𝐠𝐲, 𝐩𝐞𝐭𝐫𝐨𝐥𝐞𝐮𝐦 and 𝐦𝐞𝐝𝐢𝐚 𝐬𝐞𝐜𝐭𝐨𝐫𝐬. I specialize in 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬, 𝐭𝐫𝐚𝐝𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 and 𝐩𝐮𝐛𝐥𝐢𝐜 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬, successfully managing multi-million-shilling budgets, coordinating cross-functional teams and executing campaigns that drive measurable business growth in both 𝐡𝐲𝐛𝐫𝐢𝐝 𝐚𝐧𝐝 𝐫𝐞𝐦𝐨𝐭𝐞 environments.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Jaguar Petroleum

Apr 2025 - Present (2 months)

Designed and implemented a multichannel marketing strategy that expanded brand awareness across three key regions, laying the groundwork for increased customer acquisition. Managed a cross-functional digital and creative team virtually, delivering high-impact marketing content and optimizing performance metrics through CRM analytics integration.

Multi channel Marketing Brand Awareness Digital Marketing Team Leadership Content Creation Competitor Analysis Budget Management CRM Analytics SEO

Digital Communication & Marketing Manager

Rubis Energy Kenya

Jun 2022 - Apr 2025 (2 years 10 months)

Executed a digital-first communications strategy that significantly increased web traffic by 39% within the first year. Planned and led multiple high-impact digital campaigns across various platforms, enhancing social media presence and optimizing digital ad spend.

Digital Communications Digital Marketing Web Traffic Growth Campaign Management Social Media Strategy Performance Tracking Budget Management KPI Optimization Digital Communication

Communication & Trade Marketing Manager

Rubis Energy Kenya

Oct 2019 - May 2022 (2 years 7 months)

Directed the launch of Ultra Tec fuel technology, leading cross-departmental project execution from planning to post-launch analysis. Spearheaded the Rubis brand rollout across Kenya post-acquisition, managing all trade marketing activities and increasing brand visibility by 40%.

Product Launch Trade Marketing Brand Rollout Project Management Communication Strategy Retail Visibility Sales Enablement Market Intelligence

Public Relations Manager

KenolKobil Ltd

Jan 2017 - Sep 2019 (2 years 8 months)

Coordinated national product launches, including the K-Wallet fuel app, leading to a 19% increase in app usage within the first quarter. Cultivated strategic media relationships that enhanced brand visibility and managed CSR programs, improving company reputation scores.

Speechwriting Public Relations Product Launch Media Relations CSR Management Stakeholder Engagement Corporate Communications Crisis Communications

Public Relations Officer

KenolKobil Ltd

Apr 2015 - Dec 2016 (1 year 8 months)

Supported public relations initiatives and media relations activities for the company. Assisted in coordinating events and managing communications with stakeholders.

Public Relations Media Relations Event Coordination Stakeholder Communication Corporate Communications

Marketing & PR Executive

Consolidated Media Ltd

Dec 2013 - Nov 2014 (11 months)

Executed marketing and public relations campaigns to enhance brand visibility and engagement. Collaborated on content creation and managed social media presence.

Marketing Campaigns Public Relations Brand Visibility Content Creation Social Media Management

Intern

City County of Nairobi

Mar 2013 - Jul 2013 (4 months)

Gained foundational experience in public administration and communications within a government setting. Assisted with various departmental tasks and supported public outreach initiatives.

Communication Public Administration Communications Data Entry Research Administrative Support

Education

Degrees, certifications, and relevant coursework

University of Nairobi

Bachelor's Degree, Journalism and Media Studies (Public Relations)

Completed a Bachelor's Degree in Journalism and Media Studies with a specialization in Public Relations. The curriculum covered various aspects of media, communication, and public relations strategies.