I am looking for a remote role in social media management and digital marketing that allows me to apply my digital marketing skills, learn new strategies, and help clients increase visibility, engagement, and sales.
Whitney Waceke
@whitneywaceke
PR and Communications professional skilled in social media management, digital marketing, content creation, and digital growth strategies.
What I'm looking for
Social media and communications specialist passionate about helping brands connect with audiences. Experienced in content creation, digital campaigns, and analytics, and eager to bring creativity and results to remote opportunities.
Experience
Work history, roles, and key accomplishments
Communication Officer
Karatina University
Nov 2023 - Present (2 years)
Social media management, Stakeholder engagement, customer relations, handling complaints and writing and drafting content for university's publics. This time i have contributed to 40% increase in growth in Linkedin, X 15%, Facebook a 40% increase as well. Social media engagement increase by 20%
The number of views and reach on our socials has increased by 20% due to customer centred posts.
Communications Officer
Karatina University
Nov 2023 - Present (2 years)
Lead internal and external communications at Karatina University, producing and editing content for the website, weekly newsletter, news articles and media briefs. Maintain digital media archives, monitor media coverage, draft official correspondence and generate performance reports for communication drives and events.
The number of website reach increased by 10% by having the post reach clients.
Marketing & Communications Assistant
Kenya Revenue Authority
Apr 2020 - Present (5 years 7 months)
Supported marketing and communications activities including stakeholder engagements, drafting official correspondence, generating performance reports, and handling customer enquiries to support revenue awareness and compliance.
Marketing and Communication Ass.
Kenya revenue authority
Jan 2022 - Mar 2023 (1 year 2 months)
I was in Stakeholder relations.
Writing and developing content, taking part in corporate social responsibilities and communicating with internal and external publics.
During my time at KRA the customer satisfaction score was at 20% based on survey before.
I increased interactions between the office and clients by 33% since I left some clients still call me for help and guidance in Tax issues.
Public Relations Trainee
Ministry of Labour and Social Protection
Jul 2021 - Sep 2021 (2 months)
Executed PR tasks including social media and website updates, drafting press releases, photography, event planning, and participating in research projects for vulnerable populations to support departmental outreach.
Brand Ambassador Team Lead
Marketing Agencies
Jul 2018 - Oct 2020 (2 years 3 months)
Led brand activation teams, coordinated ambassadors, managed promotional events and sales reporting to drive campaign performance and brand visibility across activations.
Trainee Receptionist
Shimba Hills Lodge
Jul 2015 - Oct 2017 (2 years 3 months)
Managed front-desk operations including guest check-ins, bookings verification, housekeeping coordination, inventory checks and basic food processing to support lodge operations.
Education
Degrees, certifications, and relevant coursework
WIDB
Digital Marketing course, Digital Marketing
2025 - 2025
Grade: Pass
Activities and societies: Taken through digital marketing.
I studied this course so as to gain more skills in digital marketing.
Ajira Digital
Digital Marketing and Search Engine Optimization , Digital Marketing
2025 - 2025
Grade: Pass
This was one week training, followed by 4 weeks of mentorship. Practical lessons on Digital marketing and Search Engine Optimization
Karatina University
Bachelor of Arts, Communication and Public Relations
2017 - 2021
Grade: 3.5
Activities and societies: Kenya red Cross, journalism club
Graduated with Second class honors Upper Division.
Karatina University
Bachelor of Communication and Public Relations, Communication and Public Relations
2017 - 2021
Grade: Second Class Honours (Upper Division)
Activities and societies: Content development, media analysis, corporate communication
Completed a Bachelor of Communication and Public Relations with Second Class Honours (Upper Division), focusing on corporate communication, content development, and media relations.
Sacred Heart Girls High School
Kenya Certificate of Secondary Education (KCSE), Secondary Education
2013 - 2016
Grade: B- (58 points)
Completed the Kenya Certificate of Secondary Education with a mean grade of B- (58 points).
St. Joseph Catholic Primary School, Ukunda
Kenya Certificate of Primary Education (KCPE), Primary Education
2009 - 2012
Grade: B+ (364 marks)
Completed the Kenya Certificate of Primary Education with a mean grade of B+ (364 marks).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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