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Lucia SilvaLS
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Lucia Silva

@luciasilva

Communications Coordinator at Club Campestre Farallones, reaching 40,000 accounts and generating 460,000+ views in 90 days.

Colombia
Message

At Club Campestre Farallones, I run social media end to end, generating 460,000+ views and reaching 40,000 accounts in 90 days. I also shape communications for the Club’s members and their families.

I lead communications campaigns for more than 50 events each year and direct the Club’s bimonthly magazine, from reporting and interviews through writing, editing, and publishing. I also manage the communications department’s annual budget.

At ImLabs, I produced social content for four US franchise brands, including Papa John’s, Dairy Queen, and Orangetheory Fitness. I planned and managed paid Meta campaigns to grow brand reach and visibility.

As a freelancer, I build content strategies and calendars for food, manufacturing, and nonprofit brands. For ProductPlast, my Meta Ads work generated 1,172 conversations in 30 days at about USD 0.16 each, reaching more than 95,000 accounts.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Universidad Autónoma de Occidente logoUO

Universidad Autónoma de Occidente

B.A., Social Communication and Journalism

2016 - 2021

B.A. in Social Communication and Journalism from Universidad Autónoma de Occidente, Cali, Colombia, completed in 2021.

ME

Mercatitlan

Meta Ads, Meta Ads

Completed Meta Ads certification in 2023.

Tech stack

Software and tools used professionally

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